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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Reprogram The CMO/Agency Technology Relationship

    Four Models Connect Your Agency Choice To Your Technology Strategy
    June 16, 2021 | Jay Pattisall, Joe Stanhope

    Technology takes center stage in agency selection as the technology platforms, tools, and managed services inside agency holding companies, new forms of agency networks, and consultancies...

  • Report Intelligent Creativity Energizes Marketing Productivity

    Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation
    March 1, 2021 | Jay Pattisall

    Despite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently...

  • Report Supercharge Your Marketing With Creatively Focused Digital Agencies

    Ten Digital Agencies We're Watching
    November 14, 2019 | Jay Pattisall

    A new generation of digital agency is emerging as the agency landscape, disrupted by technology and empowered consumers, begins to coalesce. Today's digital agencies hyperfocus on the confluence of...

  • Webinar The Cost Of Losing Creativity

    The ROI Of Investing In An Agency For Creating And Differentiating Your Brand
    August 28, 2019 | Jay Pattisall

    Marketers and agencies have overinvested in technology to increase lifetime customer value. But now that their go-to strategy — improving customer experience (CX) — has stalled,...

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