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  • Report Your Customers Will Not Download Your App

    Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are
    June 22, 2015 | Julie Ask

    Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

  • Report Predictions 2015: Most Brands Will Underinvest In Mobile

    Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel
    November 11, 2014 | Thomas Husson, Julie Ask

    In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view...

  • Report CIO: The Future Of Mobile Is Context

    Building A Foundation To Enable Next-Generation Mobile Services
    December 20, 2011 | Ted Schadler, Julie Ask

    CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

  • Report 2D Bar Codes: Emerging Role In Sales

    An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency
    November 14, 2011 | Julie Ask

    2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute...

  • Report CI Professionals: The Future Of Mobile Is Context

    Customer Intelligence Professionals Need Mobile Analytic Tactics
    August 31, 2011 | Julie Ask

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the sum...

  • Report Digital Marketing: The Future Of Mobile Is Context

    Mobile Transforms How Interactive Marketers Engage With Customers
    August 1, 2011 | Julie Ask

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the sum...

  • Report CMO: The Future Of Mobile Is Context

    Mobile Transforms How Companies Interact With Customers
    July 29, 2011 | Julie Ask

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the sum...

  • Report 2011 Mobile Trends

    January 24, 2011 | Thomas Husson, Julie Ask

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

  • Report Topic Overview: Mobile Strategy Starter Kit

    January 21, 2011 | Julie Ask

    Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

  • Report 2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly
    September 21, 2010 | Julie Ask

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes,...

  • Report Market Overview: SMS Mobile Campaign Vendors

    March 31, 2010 | Seth Fowler, Julie Ask

    While the need for a mobile strategy may be clear, the path to realizing one is less obvious. Forrester provides an overview of the SMS application and services vendor market along with a framework...

  • Report Mobile Coupons: Gold Rush Or Fool's Gold?

    An Overview Of The State Of Mobile Coupons In The US
    March 15, 2010 | Julie Ask

    Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should...

  • Report Predictions 2010: Consumer Mobile Strategies

    January 7, 2010 | Julie Ask

    2009 was the year that many consumer brands (and our clients) began to think seriously about engaging with their customers on cell phones. Media companies were already doing so. Our clients moved...

  • Report Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
    April 9, 2009 | Julie Ask, Charles S. Golvin

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies...

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