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• Report Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (US)

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  October 15, 2018 | Susan Wu, Sucharita Kodali

  Forrester estimates that US online holiday sales will reach $151 billion in 2018, representing 14% growth over 2017. This 2018 forecast includes online holiday historical sales from 2008. It also...

• Report Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)

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  May 17, 2018 | Jennifer Adams, Jay McBain, Ryan Skinner

  Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six...

• Report Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

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  September 25, 2017 | Jennifer Adams, Andy Hoar

  eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog,...

• Report Forrester Data B2B eCommerce Forecast, 2016 To 2021 (US)

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  November 3, 2016 | Susan Wu

  Business-to-business (B2B) eCommerce continues to evolve and expand aggressively for certain industries and products. The US B2B eCommerce market is worth approximately $829 billion today, and we...

• Report US B2B eCommerce Will Be Twice The Size Of B2C eCommerce By 2020

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  May 5, 2015 | Susan Wu

  US business-to-business (B2B) retail sold more than $8 trillion in goods in 2014, accounting for roughly half of the US economy's gross domestic product. Although only a fraction of this wholesale...

• Report Forrester Research B2B eCommerce Forecast, 2015 To 2020 (US)

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  March 24, 2015 | Susan Wu

  The business-to-business (B2B) eCommerce market is quickly evolving, owing its growth to indoctrinated online buyers and increasing digital network sophistication. The total US B2B market is over...

• Report US Commerce Platform Technology Forecast, 2014 To 2019

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  January 26, 2015 | Michael Yamnitsky, Peter Sheldon

  We forecast that the market for commerce technology will almost double by 2019, with growth coming on the back of more than five years of rampant commerce technology replatforming as online...

• Report Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

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  December 5, 2012 | Niki Scevak

  Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

• Report Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

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  September 2, 2011 | Niki Scevak

  Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.