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• Report Multinational Firms Must Quickly Adapt To The UK's Divergence From EU Privacy Standards

  December 3, 2020 | Enza Iannopollo

  With Brexit negotiations coming to an end and a deal with the EU still out of sight, data protection matters are more uncertain than ever. Meanwhile, the UK data protection regulator is softening...

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  Webinar Privacy Predictions 2021

  Elevate Customer And Employee Privacy As A Strategic Business And Societal Imperative

  November 12, 2020 | Stephanie Balaouras, Heidi Shey, Enza Iannopollo

  With values-based consumers watching companies closely and employee privacy posed to become a priority for companies and regulators, 2021 will bring a great deal of change and new risks to...

• Report Marketers: Rate Your Customer Privacy Proficiency

  Assessment: The Customer Trust And Privacy Playbook

  July 28, 2020 | Fatemeh Khatibloo

  For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...

• Report GDPR-Like Regulations Are Here — Is Your Customer Service Organization Ready?

  How Customer Data Moves Through Your Contact Center Will Determine Your Compliance Path

  June 10, 2020 | Art Schoeller, Sarah Dawson

  Since the EU General Data Protection Regulation (GDPR) took effect in May 2018, we've seen the consequences for firms that don't meet compliance standards. Data privacy regulations in the US are...

• Report The State Of Data Security And Privacy, 2020

  Benchmarks: The Data Security And Privacy Playbook

  February 27, 2020 | Heidi Shey

  This data-driven report outlines breach trends, data security and privacy technology adoption trends, and related trends in global firms for 2019 through 2020. Understanding these trends and their...

• Report Modern Privacy Laws Change The Paradigm For Marketing And Advertising

  Roadmap: The Customer Trust And Privacy Playbook

  February 19, 2020 | Fatemeh Khatibloo

  The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are in play, from the US to Japan, all...

• Report The Capabilities Marketers Need To Build A Strategic Privacy Function

  Tools And Technology: The Customer Trust And Privacy Playbook

  February 7, 2020 | Fatemeh Khatibloo

  Managing customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help firms meet customer and regulator expectations, B2C marketers and their peers...

• Report Shift From Privacy Readiness To Sustained Compliance

  Roadmap: The Data Security And Privacy Playbook

  February 6, 2020 | Enza Iannopollo

  New privacy rules are popping up all over the world. Increasingly, security and risk (S&R) and privacy professionals believe that maintaining compliance with global privacy regulations is one of...

• Report Privacy In 2019: The Year In Review

  What B2C Marketers Need To Know About The Privacy Climate

  January 22, 2020 | Fatemeh Khatibloo, Stephanie Liu

  2019 was a significant year in the privacy field. The General Data Protection Regulation (GDPR) hit its first anniversary, California passed seven amendments to the California Consumer Privacy Act...

• Report How To Manage Brexit's Impact: CISO Edition

  Focus On Data Protection, Staffing, And Regulatory Alignment

  December 12, 2019 | Paul McKay, Enza Iannopollo

  While the recent UK general election has provided certainty that the first stage of Brexit will happen on January 31, the certainty only persists until the end of 2020. It's still possible that a...

• Report Predictions 2020: Privacy And Data Ethics

  Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

  October 30, 2019 | Fatemeh Khatibloo, Heidi Shey, Enza Iannopollo

  2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...

• Report The Top Trends Shaping Privacy In 2019

  A Forrester Guide To The Macro Trends And Key Takeaways From The IAPP Global Privacy Summit 2019

  July 10, 2019 | Enza Iannopollo, Heidi Shey

  May 2019 was a significant month in the privacy field: It was not only the first anniversary of GDPR, but thousands of privacy professionals also gathered in Washington, D.C. for the International...

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  Webinar GDPR And Its Impact On Customer Service Operations — Be Prepared!

  June 27, 2019 | Art Schoeller

  Consumers increasingly want better protection of their data, and regulators are responding. The EU's General Data Protection Regulation (GDPR) puts in place strict rules that companies must adhere...

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  Webinar Data Privacy Day 2019: Forrester's Predictions For Marketing Privacy And Data Ethics

  January 28, 2019 | Fatemeh Khatibloo

  While 2018 was a major year for the marketing-privacy ecosystem, 2019 will bring even more disruption. Consumers will take the lead on enforcing privacy changes, with regulators no longer being the...