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• Report Now Tech: Salesforce Consulting Partners In Asia Pacific, Q1 2021

  Forrester's Overview Of 31 Salesforce Consulting Partners

  March 19, 2021 | Sam Higgins

  You can use Salesforce consulting partners to redesign your business with Salesforce technology, implement Salesforce products faster, and drive change related to Salesforce projects. But to...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Case Study: How Standard Chartered Modernized Mobile Banking In South Korea

  February 4, 2021 | Frederic Giron

  Digital-only banks and fintechs have shaken up the banking industry — and the disruption shows no sign of slowing. Incumbents must innovate quickly and aggressively to battle back. In South Korea,...

• Report Forrester Infographic: Chinese Lenders Must Learn From Digital Lenders To Stay Relevant

  December 9, 2020 | Meng Liu, Arnav Gupta

  Recent Forrester Analytics Consumer Technographics® data reveals that digital lenders have gained significant mindshare among Chinese borrowers and often delighted customers with their service...

• Report Forrester Infographic: Banks Should Engage High-Energy Consumers With Hybrid Experiences

  December 2, 2020 | Xiaofeng Wang

  Consumer energy is the underlying emotional force that drives consumer desire, readiness, and ability to increase engagement with brands. High-energy consumers are strategic for banks in Singapore,...

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

• Report Q&A: How Digital Small Business Lenders Are Disrupting Finance In India

  Disruptive Firms Have The Potential To Upend The Traditional Lending Business

  July 28, 2020 | Arnav Gupta

  Traditional lenders lend money to existing customers or profitable businesses. But Indian startups are using digital technology to improve business lending by offering quick loans to micro, small,...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

• Report Computer Vision Supports Retailers' Digital Transformation

  How Four Retailers In China Deliver Business And Customer Value With AI

  March 27, 2020 | Guannan Lu, Charlie Dai

  Retailers must digitally transform to catch up with fast-changing customer expectations and fend off increasingly aggressive digital competitors. As part of these transformation efforts, retailers...

• Report Dial Up Consumers' Emotional Energy To Drive Innovation Adoption

  Forrester's Consumer Energy Index In Singapore

  January 2, 2020 | Anjali Lai, Xiaofeng Wang

  Empowered consumers look unstoppable: They latch onto new experiences faster than innovators can generate them. Nearly half of online adults in Singapore are Progressive Pioneers, the most...

• Report The Forrester Wave™: Digital Experience Agencies In Asia Pacific, Q4 2019

  The 14 Providers That Matter Most And How They Stack Up

  December 5, 2019 | Frederic Giron, Michael Barnes

  In our 24-criterion evaluation of digital experience (DX) agencies in Asia Pacific (AP), we identified the 14 most significant ones — Accenture, Deloitte, Digitas, EPAM, EY, IBM iX, Isobar, Ogilvy,...

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  Webinar The Pulse Of Financial Services Customers In Asia Pacific

  November 5, 2019 | Zhi-Ying Barry, Frederic Giron, Arnav Gupta

  The adoption of digital banking is about to accelerate and reach new levels of scale in Asia Pacific. Pioneers such as WeBank and Kakao have foreshadowed what is on the way, but this is just the...

• Report Six Common Pitfalls On Chinese Mobile Banking Apps And How To Fix Them

  Learn From Industry Best Practices How To Avoid These Mistakes

  October 2, 2019 | Meng Liu, Riccardo Pasto

  Forrester recently concluded its Forrester Wave™ evaluation of mobile banking apps in mainland China, which assessed the functionality and user experience (UX) of the mobile banking apps of six...

• Report Digital Banks Will Push Hong Kong's Traditional Banks To Move Into The Digital Era

  Customers Are Not Satisfied With Mobile Banking From Existing Banks

  September 20, 2019 | Meng Liu

  The arrival of digital-only banks will change the landscape of Hong Kong's banking industry. Digital business professionals at both new digital banks and traditional banks in Hong Kong need to...

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  Webinar From The US To Asia Pacific: How To Engage Digitally Savvy Luxury Consumers Across The Globe

  September 11, 2019 | Michelle Beeson, Xiaofeng Wang

  Luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. But how do those customer expectations differ across the...

• Report Prioritize Initiatives For Digital Banking Success In India

  An Introduction To Forrester's Digital Banking Initiatives Prioritization Framework

  September 3, 2019 | Arnav Gupta

  Digital banking teams want advanced easy-to-use digital banking touchpoints and must prioritize their development efforts based on what their customers really want and value. This report helps...

• Report Six Common Pitfalls On Hong Kong Mobile Banking Apps And How To Fix Them

  Learn From Industry Best Practices How To Avoid These Mistakes

  August 28, 2019 | Meng Liu

  Forrester recently concluded its Forrester Wave™ evaluation of mobile banking apps in Hong Kong, which assessed the functionality and user experience (UX) of the mobile banking apps of five large...

• Report Case Study: HDFC Bank Starts Its Journey To Improve Its Online Customer Experience

  How A Bank Drives Customer Engagement With Hyperpersonalized Experiences

  May 6, 2019 | Ashutosh Sharma

  To offer the right banking products to the right people, HDFC Bank needed to improve how it engaged existing and prospective customers online. Including a small degree of personalization in its...