Search Results

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

• Report China Shopper Insights And The Impact Of COVID-19

  May 29, 2020 | Satish Meena, Xiaofeng Wang

  COVID-19 has had a dramatic impact on the global retail business. China took the first hit, seeing $328 billion consumer goods sales ebb away in Q1 2020. Chinese consumers, including those in older...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

• Report The State Of Digital Retail Payments In Asia Pacific

  Digital Payments Are Making Progress But Still Face Major Hurdles

  April 13, 2020 | Meng Liu

  A storm is brewing in the digital retail payments space in Asia Pacific (AP). Financial technology (fintech) innovations, booming venture capital funding, conducive regulations, and keen...

• Report Computer Vision Supports Retailers' Digital Transformation

  How Four Retailers In China Deliver Business And Customer Value With AI

  March 27, 2020 | Guannan Lu, Charlie Dai

  Retailers must digitally transform to catch up with fast-changing customer expectations and fend off increasingly aggressive digital competitors. As part of these transformation efforts, retailers...

• Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

  How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China

  March 23, 2020 | Xiaofeng Wang, Danny Mu

  Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...

• Report Forrester Infographic: Connected Shoppers In Southeast Asia

  Retailers Must Deliver Consistent Experiences Throughout Customers’ Shopping Journey

  November 25, 2019 | Xiaofeng Wang

  Consumers in Southeast Asia (SEA) are connected and channel-agnostic. Retailers and brands must invest in digital strategies and omnichannel retail to provide consistent shopping experiences....

• Report The Australia Customer Experience Index, 2019

  How Brands Build Loyalty With The Quality Of Their Experience

  November 19, 2019 | Riccardo Pasto

  How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 31 brands across three industries and the federal...

• Report Omnichannel Retail Capabilities Benchmark In Singapore

  November 18, 2019 | Xiaofeng Wang, Tom Mouhsian

  Forrester's 2019 Retail Omnichannel Capabilities Assessment benchmarked six retailers in Singapore. Digital business executives at retailers can use this report to understand how their omnichannel...

• Report Revamping Shopping Malls By Balancing Technology With Experience

  Singapore's Take On The Future Of Shopping Malls

  October 16, 2019 | Xiaofeng Wang

  Offline retail still takes the lion's share of overall retail spending; this is particularly true for the island city-state of Singapore, with its abundance of shopping malls. This report analyzes...

• Report The India Customer Experience Index, 2019

  How Brands Build Loyalty With The Quality Of Their Experience

  September 19, 2019 | Amit Bhatia

  How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 39 brands across six industries in the India Customer...

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  Webinar From The US To Asia Pacific: How To Engage Digitally Savvy Luxury Consumers Across The Globe

  September 11, 2019 | Michelle Beeson, Xiaofeng Wang

  Luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. But how do those customer expectations differ across the...

• Report Australian Consumers' Digital Coming Of Age Is Here

  August 19, 2019 | Zhi-Ying Barry

  Something remarkable is happening with Australian online adults: Their behaviors and expectations are evolving at an unprecedented rate, and they're embracing innovation faster than ever before....

• Report Forrester Infographic: State Of CX In India

  Lessons Learned From Forrester’s CX Index™ Data

  July 11, 2019 | Amit Bhatia

  Since 2015, Forrester has been measuring the customer experience (CX) in India using our proprietary Customer Experience Index (CX Index) methodology. This infographic presents some key insights on...

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  Webinar Online Retail In Southeast Asia, 2018 To 2023

  May 29, 2019 | Lily Varon, Satish Meena, Xiaofeng Wang

  Southeast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — has 272 million online adults, of whom about 144 million bought online in 2018. The region is...

• Report Case Study: Luxasia Builds An Omnichannel Platform For Luxury Brands In Asia Pacific

  How A Traditional Retailer Reinvented Its Business Into A Platform Business Model

  May 20, 2019 | Frederic Giron

  Luxasia is transforming itself from a brick-and-mortar distributor of luxury products into a platform business that luxury brands use to foster relationships with customers and grow their business...

• Report The India Digital Retailers Customer Experience Index, 2018

  How Indian Digital Retail Brands Earn Loyalty With The Quality Of Their Experience

  January 24, 2019 | Amit Bhatia

  How well do leading digital retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven digital retailers that we analyzed as part of...

• Report New Retail Is Transforming Commerce

  Get Ready For The Future Of Retail That Alibaba, JD, And Tencent Are Shaping

  January 22, 2019 | Xiaofeng Wang

  Alibaba's New Retail vision is now reality, and it's reshaping the retail landscape in China and beyond. JD.com, Tencent, and traditional retailers like Starbucks and Walmart are all jumping on the...