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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report B2B Marketing Agencies, North America, Q1 2019

    Forrester's Overview Of 39 Service Providers Serving B2B Marketers
    February 8, 2019 | Jay Pattisall, Laura Ramos

    You can use B2B marketing agencies to supplement your resources with leading expertise; elevate your creative and content; and drive value from data, analytics, and martech investments. But to...

  • Webinar The 2009 Economic Impact On B2B Marketing Budgets And Practices

    May 18, 2009 | Laura Ramos

    Business-to-business (B2B) marketers cling tenaciously to traditional marketing tactics they fully admit don't work as well as they should. Will 2009 mark the year when B2B marketing finally...

  • Report B2B CMO Investment Priorities For 2008

    As US Economic Slowdown Looms, Top Execs Focus On Web Marketing
    February 26, 2008 | Laura Ramos

    B2B marketing execs place Web marketing, customer data quality improvements, and technology investment high on their list of spending and resource allocation plans for 2008. Forrester agrees that...

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