Search Results

• Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

  December 19, 2018 | Michelle Beeson

  Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

• Report Retailers In Canada Must Stay Focused On Digital To Thrive

  Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth

  June 22, 2018 | Lily Varon

  Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...

• Report The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

  March 26, 2018 | Sucharita Kodali

  The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that...

• Report Assess How Your Omnichannel Capabilities Stack Up

  November 13, 2017 | Michelle Beeson

  Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

• Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

  Global Consumer Technographics®

  October 6, 2017 | Anjali Lai

  Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

• Report The State Of Consumers And Technology: Benchmark 2017, US

  North American Consumer Technographics®

  June 28, 2017 | Gina Fleming

  This report is our annual overview of the impact of technology on US consumers' attitudes, behaviors, and expectations in a rapidly changing world, based on the Forrester Data Consumer...

• Report Security Strength And Ease Benchmark: US Online Retailers 2017

  Retailers' Customer Website Security Practices Need To Improve

  June 15, 2017 | Andras Cser, Alexander Spiliotes, Merritt Maxim

  According to Forrester Data Online Retail Forecast, 2016 to 2021 (US), online retail sales have grown 15% year-over-year since 2015. As retailers expand their digital offerings and work to attract...

• Report 2017 Tech Budget Benchmarks

  Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It

  March 28, 2017 | Andrew Bartels

  CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

• Report The State Of Retailing Online 2017: Key Metrics, Business Objectives, And Mobile

  February 28, 2017 | Fiona Swerdlow

  Retailers must continually evolve and adapt with increasingly empowered customers and the ever-changing technology available to them. The annual "The State Of Retailing Online" study by Shop.org,...

• Report Assess Your Digital Store Functionality

  October 20, 2016 | Michelle Beeson

  Forrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand...

• Report Capture The Global eCommerce Opportunity

  Shift Your Approaches To Globalization

  August 12, 2016 | Lily Varon

  Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

• Report Customer Experience Drives Revenue Growth, 2016

  Comparing The Revenue Performance Of CX Leaders And Laggards

  June 21, 2016 | Harley Manning, Dylan Czarnecki

  It's the age of the customer, and transforming the customer experience (CX) is one of five critical market imperatives that companies need to shift toward customer obsession. But how can customer...

• Report 2015 Retail Omnichannel Functionality Benchmark

  Upgrade Process, Metrics, And Technology For Omnichannel Success

  May 6, 2016 | Michelle Beeson

  Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

• Report The Canadian Tech Market Outlook For 2016 To 2017

  Canadian Tech Buyers Showed Signs Of Life In 2015, But That Will Fade In 2016

  March 21, 2016 | Andrew Bartels, Cheryl McKinnon, Charlotte Wang

  CIOs in Canada must prepare to make important decisions to fast-track their adoption of cloud services and software-as-a-service (SaaS). While 2016 to 2017 promises to be a tumultuous period for...

• Report 2016 Tech Budget Benchmarks

  What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies

  January 21, 2016 | Andrew Bartels

  Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In...

• Report Does Customer Experience Really Drive Business Success?

  Business Case: The Customer Experience Ecosystem Playbook

  July 15, 2015 | Harley Manning

  It's the age of the customer, when technology and economic forces have changed the world to such a great extent that an obsession with winning, serving, and retaining customers is the only possible...

• Report The Canada Customer Experience Index, 2015

  Benchmarking The Canadian Brands That Create The Most Loyalty With Their Customer Experience

  June 8, 2015 | Megan Burns, Corey Stearns

  Six in 10 Canadian companies want to improve their customer experience (CX) in 2015. Forrester's Canada Customer Experience Index (CX Index™) benchmarks 194 companies that do business in Canada...

• Report The Canadian Tech Market Outlook For 2015

  Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending

  February 10, 2015 | Andrew Bartels, Cheryl McKinnon

  Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

• Report Forrester's Data Can Help CIOs Defend And Improve Tech Budgets

  2014 To 2015 Tech Budget Benchmarks

  January 23, 2015 | Andrew Bartels

  CIOs often request tech budget benchmarks, and Forrester is once again providing these benchmarks using data from our Business Technographics® Global Budgets Survey. This report provides 2015 data...

• Report Year-End 2013 IT Budget Benchmarks

  How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

  December 16, 2013 | Andrew Bartels, Marc Cecere

  CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

• Report Website Functionality Benchmark 2012: US Online Grocers

  Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

  July 26, 2012 | Patti Freeman Evans

  Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway — using our...

• Report Website Functionality Benchmark 2011: Mass Merchants

  Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Mass Merchants

  December 19, 2011 | Patti Freeman Evans

  In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their customer...

• Report Website Functionality Benchmark 2011: Luxury Department Stores

  Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

  October 5, 2011 | Patti Freeman Evans

  Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...

• Report Website Functionality Benchmark 2010: US Outdoor Outfitters

  Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Outdoor Apparel Brands

  February 17, 2011 | Patti Freeman Evans

  Forrester evaluated the websites of the five largest US outdoor retailers — Lands' End, L.L.Bean, Eddie Bauer, Orvis, and Sierra Trading Post — using our Website Functionality Benchmark (WFB)...

• Report Online Marketing Benchmarks For Internet Retailers

  April 3, 2009 | Patti Freeman Evans

  Search engine marketing continues to be a central part of online advertising budgets, as well as the main driver of online sales. At the same time, the percentage of advertising spending is...