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  • Governance Risk & Compliance (GRC)

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The Governance, Risk, And Compliance Playbook For 2021

Take On More Business Risk Using A World-Class GRC Program

Governance, risk, and compliance (GRC) programs give organizations the confidence to take the business risks that drive innovation and competitive advantage. Yet too many organizations lack...

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  • Report Forrester’s Brief Guide To Payment Tokens​

    May 14, 2021 | Lily Varon, Jacob Morgan

    There are new payment token types and use cases that merchants must understand if they are to modernize their payments acceptance strategies in line with customer expectations — and do so securely....

  • Report Greener Consumers Demand Sustainable Brands

    The Green Revolution Will Drive The Next Wave Of Business Transformation
    March 22, 2021 | Thomas Husson

    Green consumers are frustrated — especially in Europe — and demanding that brands go beyond touting their environmental sustainability efforts and take real action. CMOs should embrace...

  • Report Best Practices: Mitigating Insider Threat

    Processes: The Zero Trust Security Playbook

    Whether accidental or malicious, insider incidents can result in financial fraud, privacy abuses, intellectual property theft, or damage to infrastructure. It's difficult for security pros to...

  • Report Geopolitical Disruption Demands Local Trust

    CMOs At Global Brands Must Pivot To Truly Multilocal Operations
    February 11, 2021 | Thomas Husson

    Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

  • Report Know Your Social Media Audience In 2021 — And If They Want To Interact With You

    Landscape: The Social Marketing Playbook
    January 29, 2021 | Jessica Liu, Sarah Dawson

    The question B2C marketers should be asking is not whether consumers use social media but how best to use social media to interact with consumers. Forrester's new social consumer segmentation...

  • Report The Future Of The Empowered Consumer In The US

    The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose
    December 15, 2020 | Anjali Lai

    People rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...

  • Report Modern Privacy Laws Change The Paradigm For Marketing And Advertising

    Roadmap: The Customer Trust And Privacy Playbook
    February 19, 2020 | Fatemeh Khatibloo

    The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are in play, from the US to Japan, all...

  • Report Predictions 2020: Healthcare

    Election-Year Rhetoric, Regulatory Uncertainty, And Virtual Care Will Shape The Year Ahead For Healthcare Organizations
    November 5, 2019 | Jeff Becker, Arielle Trzcinski, Caleb Ewald

    2020 will bring legislative turmoil as the Affordable Care Act (ACA) returns to the US Supreme Court and election-year rhetoric thrusts Medicare for All and healthcare job growth onto center stage....

  • Report Notifications In Regulated Industries: Healthcare

    This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

    Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...