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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report 2D Bar Codes: Emerging Role In Sales

    An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency
    November 14, 2011 | Julie Ask

    2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute...

  • Report Topic Overview: Mobile Strategy Starter Kit

    January 21, 2011 | Julie Ask

    Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

  • Report 2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly
    September 21, 2010 | Julie Ask

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes,...

  • Report The Impact Of Interactive Marketing Efforts On eBusiness In Financial Services

    Financial Services Will Lead Interactive Spend By 2014
    February 10, 2010 | Brad Strothkamp

    Forrester recently published a forecast of financial services interactive marketing spend through 2014. Many Web shoppers will end up at the door of financial service Web sites as a result of these...

  • Report Is The Time Right To Build A Mobile App?

    Balance The Buzz With Real Customer Value And Revenue Opportunities
    October 29, 2009 | Brian K. Walker

    The rapid growth of the iPhone and iPod touch application market has fueled a race to develop these applications on the part of eBusiness and channel strategy professionals. Recently, Forrester...

  • Report Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
    April 9, 2009 | Julie Ask, Charles S. Golvin

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies...

  • Report US Mobile Commerce 2007: Low Reception

    The State Of Retail's Newest Channel
    March 14, 2007 | Tamara Mendelsohn

    After taking root throughout European and Asian countries, mobile commerce finally made it onto the radar of US retailers in 2006. US retailers shouldn't expect ground-breaking performance or a big...

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