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  • Report Building Gen Y's Multichannel Media Profile

    A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
    May 23, 2008 | Ted Schadler

    This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers...

  • Report Interactive Marketing Data Overview, US 2007

    North American Consumer Technographics®
    February 26, 2008 | Jacqueline Anderson

    This is a graphical analysis of the information that interactive marketing professionals need to understand how US consumers use and feel about digital channels, media, and advertising. We draw on...

  • Report Which Media Sites Do Financial Consumers Visit?

    Our Data Reveals An Interest In News, Sports — And Social Computing
    February 13, 2008 | Bill Doyle

    Reaching consumers means having a presence on the Web sites they visit. Where do banking and brokerage consumers spend their time online? Among media sites, the Weather Channel and local newspapers...

  • Report Interactive TV's Renaissance

    Electronic Program Guides Train TV Audiences To Interact With TV
    August 14, 2007 | James McQuivey, PhD

    Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition...

  • Report US Mobile Commerce 2007: Low Reception

    The State Of Retail's Newest Channel
    March 14, 2007 | Tamara Mendelsohn

    After taking root throughout European and Asian countries, mobile commerce finally made it onto the radar of US retailers in 2006. US retailers shouldn't expect ground-breaking performance or a big...

  • Report Hispanics Connect To Mobile Data

    Hispanic Mobile Data Users Are A Small But Attractive Group
    February 2, 2007 | Tamara Barber

    Marketers who target Hispanic mobile data users — whether with new mobile applications or with marketing campaigns delivered via mobile phone — will find a small, but receptive, set of Hispanic...

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