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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report 2D Bar Codes: Emerging Role In Sales

    An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency
    November 14, 2011 | Julie Ask

    2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute...

  • Report 2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly
    September 21, 2010 | Julie Ask

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes,...

  • Report Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

    November 5, 2009 | Patti Freeman Evans

    Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their...

  • Report Technographics® Survey Highlights: How Consumers Connect With Companies Online

    September 18, 2009 | Corina Matiesanu

    This highlight deck summarizes the key findings related to brand and company interactions from Forrester's North American Technographics Interactive Marketing Online Survey, Q2 2009 (US). This is...

  • Report Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
    April 9, 2009 | Julie Ask, Charles S. Golvin

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies...

  • Report Tapping Into US Online Auction Buyers

    Understanding Online Auction Buyers And The Role Of The Auction Marketplace
    August 13, 2008 | Carrie Johnson

    By year-end 2007, 21% of US online consumers had purchased from an online auction in the past 12 months, representing a hefty slice of the eCommerce pie. Young, affluent, and tech-savvy, online...

  • Report The Fragmentation Of Yesterday's Newspaper

    Audiences Go Elsewhere For Content That Newspapers Once "Owned"
    June 13, 2008 | Sarah Rotman Epps

    The newspaper industry faces formidable challenges: In 2007, publicly traded US newspaper companies collectively lost $11 billion, or 26% of their value. Print circulation for paid newspapers in...

  • Report Which Media Sites Do Financial Consumers Visit?

    Our Data Reveals An Interest In News, Sports — And Social Computing
    February 13, 2008 | Bill Doyle

    Reaching consumers means having a presence on the Web sites they visit. Where do banking and brokerage consumers spend their time online? Among media sites, the Weather Channel and local newspapers...

  • Report US Mobile Commerce 2007: Low Reception

    The State Of Retail's Newest Channel
    March 14, 2007 | Tamara Mendelsohn

    After taking root throughout European and Asian countries, mobile commerce finally made it onto the radar of US retailers in 2006. US retailers shouldn't expect ground-breaking performance or a big...

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