Search Results

• Report How To Advertise To Consumers Who Hate Ads

  Create Customer-Obsessed Advertising By Making Ads That Are Human, Helpful, And Handy

  July 21, 2017 | Jim Nail, Drew Green

  With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessarily...

• Report Apply Immediacy, Simplicity, And Context

  March 28, 2016 | Jennifer Wise

  This report highlights the key principles of mobile experience that marketers must weave into the process of crafting mobile marketing strategies. As more people own and use smartphones than ever...

• Report 2016 Mobile And App Marketing Trends

  Integrating Mobile In Your Strategy As A Key Brand Differentiator

  January 25, 2016 | Thomas Husson

  More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has...

• Report The State Of Mobile Technology For Marketers, 2014

  October 23, 2014 | Thomas Husson

  Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report Exploring The In-App Advertising Opportunity

  September 30, 2013 | Jennifer Wise

  In-app advertising is top of mind for mobile marketers today as consumers increasingly spend time using mobile applications on smartphones and tablets. These app users are a captive audience, but...

• Report Profiling Brand-Loyal And Price-Conscious US Consumers

  A Technographics® Data Essentials Document

  April 17, 2013 | Reineke Reitsma

  Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Report Trial NFC To Connect The Real World With Mobile

  The Time Is Right To Test Hyperlocal Near Field Communication (NFC)

  February 28, 2012 | Anthony Mullen

  Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure...

• Report Drive Higher Brand Engagement On Mobile Devices

  Mobile Marketing Needs To Be A Value Exchange Between Brand And Consumer

  December 15, 2011 | Elizabeth Shaw

  Consumers' use of mobile is nearly ubiquitous in North America, but mobile marketing is still in its early years. Interactive marketers must take advantage of the opportunity to capture consumers'...

• Report Marketing Via Geosocial Apps: Why And How

  Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

  December 6, 2011 | Melissa Parrish

  Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and consumer word...

• Report 2D Bar Codes: Emerging Role In Sales

  An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

  November 14, 2011 | Julie Ask

  2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute...

• Report US Marketers: Stay Ahead Of 2D Bar Code Adoption

  Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

  November 14, 2011 | Melissa Parrish

  The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime,...

• Report Customize Your Interactive Brand Ecosystem

  Use Scale And Audience Trust To Prioritize Interactive Marketing Channels

  October 26, 2011 | Nate Elliott

  Building an effective brand ecosystem can be hard: Interactive marketers have dozens of social, mobile, and paid media channels to choose from and often limited resources to work with. To make the...

• Report US Interactive Marketing Forecast, 2011 To 2016

  Spend Will Near $77 Billion As Interactive Gains Legitimacy In The Mix

  August 24, 2011 | Shar VanBoskirk

  By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social...

• Report Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

  A Technographics® Data Essentials Document

  June 9, 2011 | Roxana Strohmenger

  This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth...

• Report Topic Overview: Mobile Strategy Starter Kit

  January 21, 2011 | Julie Ask

  Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

• Report Making The Most Of Mobile Search Marketing

  How To Decrease Waste And Improve Results From Mobile Search

  November 5, 2010 | Shar VanBoskirk

  Search marketers are eager to launch mobile campaigns. But just plunking your online search strategies down in mobile won't address mobile users' needs or take advantage of mobile-specific...

• Report US Mobile Search And Display Forecast, 2010 To 2015

  October 27, 2010 | Melissa Parrish

  Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing...

• Report Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

  October 13, 2010 | Melissa Parrish

  The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and...

• Report 2D Bar Codes: Learn Why There's No Urgency

  An Empowered Report: Invest Modestly And Experiment Broadly

  September 21, 2010 | Julie Ask

  Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes,...

• Report How Interactive Marketers Can Reach US Mobile Social Network Users

  December 3, 2009 | Neil Strother

  Mobile social networkers represent 11% of all US online adults, and their ranks are growing. This emerging segment exhibits attractive mobile behaviors that interactive marketers can exploit....

• Report Technographics® Survey Highlights: How Consumers Connect With Companies Via Mobile

  September 18, 2009 | Corina Matiesanu

  This highlight deck summarizes the key findings related to mobile marketing from Forrester's North American Technographics Interactive Marketing Online Survey, Q2 2009 (US). This is the second...

• Report Best Practices: Mobile Marketing

  As Mobile Campaigns Spread, Plan And Measure Them Appropriately

  August 6, 2009 | Neil Strother

  Mobile marketing is gaining momentum, even in a down economy. One in four US interactive marketers is currently using mobile, and nearly half of these (47%) will increase mobile spending this year....

• Report A Consumer Market Researcher's Introduction To Mobile POST

  July 9, 2009 | Reineke Reitsma

  Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

• Report US Interactive Marketing Forecast, 2009 To 2014

  Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media

  July 6, 2009 | Shar VanBoskirk

  Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising,...