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  • Report A Consumer Market Researcher's Introduction To Mobile Technographics®

    May 22, 2009 | Reineke Reitsma

    Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of...

  • Report Does Mobile Marketing Matter Yet?

    May 4, 2009 | Christine Spivey Overby

    Mobile promises new ways for marketers to connect with their customers — like branded applications, video, and even on-the-go transactions — eventually. But in the short term, the recession will...

  • Report Marketing To Recession-Resistant Consumers

    April 20, 2009 | Peter Sargent

    There's no denying that the economy is in trouble. However, not everyone plans to cut back during this recession. By targeting specific characteristics, interactive marketers can successfully...

  • Report Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
    April 9, 2009 | Julie Ask, Charles S. Golvin

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies...

  • Report Five Ways To Perk Up Your Email Program In 2009

    February 18, 2009 | Julie M. Katz

    Email has largely been successful as a solo enterprise for the past decade, but changing consumer behavior and expectations compel marketers to integrate email with other channels. Which channels...

  • Report Who Uses Mobile Email?

    July 23, 2008 | Julie M. Katz

    Email subscribers read marketing messages on mobile devices. Fourteen percent of online mobile phone owners use their phones for email, and an additional 35% have email-enabled cell phones. Online...

  • Report US Mobile Marketing: Easier Done Than Said

    Apply Lessons From Other Digital Channels To Get Started Now
    April 10, 2008 | Peter Kim

    Eighty-three percent of marketers believe that mobile marketing will grow in effectiveness over the next three years. But although US marketers see the channel's growth potential, a technical...

  • Report Interactive Marketing Data Overview, US 2007

    North American Consumer Technographics®
    February 26, 2008 | Jacqueline Anderson

    This is a graphical analysis of the information that interactive marketing professionals need to understand how US consumers use and feel about digital channels, media, and advertising. We draw on...

  • Report Case Study: Zagat Tests The Right Mobile Advertising Options

    March 29, 2007 | Christine Spivey Overby

    Zagat Survey needed to reach mobile power users — a relatively small group — to market ZAGAT TO GO, a mobile product featuring its restaurant and nightspot reviews. To do so, it explored several...

  • Report Best Practices: US Mobile Marketing

    The Best Mobile Campaigns Embrace The Medium
    March 29, 2007 | Christine Spivey Overby

    With 76% of US households owning at least one phone, mobile is a seductive channel for US marketers. But consumers' preconditioned skepticism to mobile ads means that marketers must design...

  • Report US Mobile Commerce 2007: Low Reception

    The State Of Retail's Newest Channel
    March 14, 2007 | Tamara Mendelsohn

    After taking root throughout European and Asian countries, mobile commerce finally made it onto the radar of US retailers in 2006. US retailers shouldn't expect ground-breaking performance or a big...

  • Report Hispanics Connect To Mobile Data

    Hispanic Mobile Data Users Are A Small But Attractive Group
    February 2, 2007 | Tamara Barber

    Marketers who target Hispanic mobile data users — whether with new mobile applications or with marketing campaigns delivered via mobile phone — will find a small, but receptive, set of Hispanic...

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