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  • Report Making The Most Of Mobile Search Marketing

    How To Decrease Waste And Improve Results From Mobile Search
    November 5, 2010 | Shar VanBoskirk

    Search marketers are eager to launch mobile campaigns. But just plunking your online search strategies down in mobile won't address mobile users' needs or take advantage of mobile-specific...

  • Report US Mobile Search And Display Forecast, 2010 To 2015

    October 27, 2010 | Melissa Parrish

    Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing...

  • Report Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

    October 13, 2010 | Melissa Parrish

    The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and...

  • Report Marketing To Recession-Resistant Consumers

    April 20, 2009 | Peter Sargent

    There's no denying that the economy is in trouble. However, not everyone plans to cut back during this recession. By targeting specific characteristics, interactive marketers can successfully...

  • Report Five Ways To Perk Up Your Email Program In 2009

    February 18, 2009 | Julie M. Katz

    Email has largely been successful as a solo enterprise for the past decade, but changing consumer behavior and expectations compel marketers to integrate email with other channels. Which channels...

  • Report Who Uses Mobile Email?

    July 23, 2008 | Julie M. Katz

    Email subscribers read marketing messages on mobile devices. Fourteen percent of online mobile phone owners use their phones for email, and an additional 35% have email-enabled cell phones. Online...

  • Report Interactive Marketing Data Overview, US 2007

    North American Consumer Technographics®
    February 26, 2008 | Jacqueline Anderson

    This is a graphical analysis of the information that interactive marketing professionals need to understand how US consumers use and feel about digital channels, media, and advertising. We draw on...

  • Report Hispanics Connect To Mobile Data

    Hispanic Mobile Data Users Are A Small But Attractive Group
    February 2, 2007 | Tamara Barber

    Marketers who target Hispanic mobile data users — whether with new mobile applications or with marketing campaigns delivered via mobile phone — will find a small, but receptive, set of Hispanic...

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