Skip to main content
25 results in Everything
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • United States
  • Consumer Technographics
  • Melissa Parrish
  • Digital Marketing

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report Integrate Social Into Your Marketing RaDaR

    March 15, 2016 | Melissa Parrish

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

  • Report Twitter: The Public Forum For Your Brand

    How Interactive Marketers Should Tap Twitter For Real Business Results
    December 19, 2011 | Melissa Parrish

    With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

  • Report Marketing Via Geosocial Apps: Why And How

    Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow
    December 6, 2011 | Melissa Parrish

    Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and consumer word...

  • Report US Mobile Search And Display Forecast, 2010 To 2015

    October 27, 2010 | Melissa Parrish

    Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing...

  • Report Location-Based Social Networks: A Hint Of Mobile Engagement Emerges

    Marketers Hope For Success In Nascent Market
    July 26, 2010 | Melissa Parrish

    Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of...

Content Type

Apply

Filters

Vendor

Market Imperatives