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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Twitter: The Public Forum For Your Brand

    How Interactive Marketers Should Tap Twitter For Real Business Results
    December 19, 2011 | Melissa Parrish

    With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

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