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  • Report Why Marketers Must Integrate TV And Video Strategies

    January 5, 2012 | Tracy Stokes

    In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...

  • Report Updated 2011: Use Social Media To Boost Your TV Audience

    July 25, 2011 | Elizabeth Shaw

    Social media is changing the way audiences engage with TV. Audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends....

  • Report Choosing The Right Media Mix 2010: Europe

    From Creating Awareness To The Act Of Purchase
    September 27, 2010 | Kim Le Quoc, Mary Beth Kemp

    Television is still the dominant medium to get messages in front of European consumers, but the Internet is now the primary medium consumers use to research their purchases. Within the digital...

  • Report Viral Video Creative That Works

    The 2010 Viral Video WebTrack And Consumer Survey
    August 9, 2010 | Nate Elliott

    More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier. When...

  • Report Why Google TV Is Bigger Than You Think

    How TV Will Finally Become Interactive, At Scale
    June 7, 2010 | James McQuivey, PhD

    Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...

  • Report US TV Ad Spending Forecast, 2009 To 2014

    Cable And Advanced TV Advertising Drive Return To Modest Growth
    January 15, 2010 | David M. Cooperstein

    Television remains the dominant mass medium in the US, and TV ad spending is usually the biggest line item in consumer marketers' budgets. Spending has been down lately, primarily due to the...

  • Report The Right Media Mix To Reach UK Moms

    August 5, 2009 | Mary Beth Kemp

    Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also...

  • Report Laying The Groundwork For The Next Wave Of TV Advertising

    May 28, 2009 | David Card, Kim Le Quoc

    As consumers skip ads with digital video recorders, use video-on-demand, or multitask, the effectiveness of TV ads drops. Forrester found that 21% of the entire US population usually or...

  • Report The Future Of European Video On Demand Is TV-Based

    May 21, 2009 | Laurence Meyer

    The European video-on-demand (VOD) industry has been particularly dynamic over the past nine years. To date, PC-based-VOD services outnumber TV-based-VOD services. In the medium term, however,...

  • Report Choosing The Right Media Mix: Europe

    From Creating Awareness To The Act Of Purchase
    December 18, 2008 | Kim Le Quoc, Jaap Favier

    Media planning is ever more complex and dynamic. Europeans use many different media — from TV to blogs — and their usage changes every year. Some media help drive brand awareness, and some drive...

  • Report European Multitasking Consumers Present Both Challenges And Opportunities

    October 24, 2008 | Rebecca Jennings

    Multitaskers who use the Web and the television simultaneously provide marketers with a problem — how do they know that attention is being paid to their messages when so much information is being...

  • Report The Impact Of The Internet On Swedish Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    September 10, 2008 | Kim Le Quoc

    Swedes are among the most sophisticated Internet users in Europe, with nearly the entire population using the Web. They spend more time surfing their favorite sites than watching television. In...

  • Report The Impact Of The Internet On Dutch Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    August 13, 2008 | Kim Le Quoc

    Nearly the entire Dutch population used the Internet in 2007, making the Netherlands one of the most advanced European markets. Younger users spent more time surfing the Web than watching...

  • Report The Impact Of The Internet On German Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    July 9, 2008 | Kim Le Quoc, Jaap Favier

    More than 70% of the German population used the Internet in 2007, with two-thirds using broadband. The growth in Internet usage didn't yet have a significant impact on consumers' traditional media...

  • Report The Impact Of The Internet On Spanish Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    June 27, 2008 | Kim Le Quoc

    Nearly half of the Spanish population used the Internet in 2007. That is still below the European average, but Spaniards are catching up. Most young consumers are Net users, and they already spend...

  • Report The Impact Of The Internet On UK Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    June 9, 2008 | Kim Le Quoc

    Nearly 70% of the UK population used the Internet in 2007, which has grown at the expense of the time consumers spend with radio and television. Even though most consumers still become aware of...

  • Report The Impact Of The Internet On French Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    May 29, 2008 | Kim Le Quoc, Jaap Favier

    Of the French population, 55% are online, and nearly 80% of these Internet users have broadband. Although the average Internet user still consumes traditional media as much as he did three years...

  • Report Building Gen Y's Multichannel Media Profile

    A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
    May 23, 2008 | Ted Schadler

    This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers...

  • Report What It Really Means To Watch TV Online

    May 8, 2008 | James McQuivey, PhD

    The days of thinking of online video as mostly a YouTube phenomenon are officially over. Instead, the Internet-connected PC has become another TV set in people's lives, one that fulfills all the...

  • Report Europeans Still Enjoy Their Television

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    April 25, 2008 | Kim Le Quoc

    In 2007, about 60% of the overall European population browsed the Net, no matter where they were connecting from, up from 53% in 2004. However, most consumers still develop brand awareness by...

  • Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2007

    February 22, 2008 | Dia Ganguly

    This highlight deck summarizes the key findings from Forrester¿s Asia Pacific Technographics® Survey, Q4 2007. This deck covers Internet, mobile, and television adoption, behaviors, and advertising...

  • Report Why Apple Can't Do To Video What It Did To Music

    But What It Can Do To Yet Succeed
    November 30, 2007 | James McQuivey, PhD

    Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service...

  • Report Interactive TV's Renaissance

    Electronic Program Guides Train TV Audiences To Interact With TV
    August 14, 2007 | James McQuivey, PhD

    Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition...

  • Report Paid Video Downloads Give Way To Ad Models

    The Industry Must Pull In Mainstream Viewers To Grow Beyond Today's Modest Download Market
    May 11, 2007 | James McQuivey, PhD

    An all-star cast of players premiered online video download services in early 2007. The question of who will dominate is moot since there is no long-term market to master. Sure, a small market is...

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