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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
Charts & Figures
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EU-7 Average Retail Spend Per Buyer
January 21, 2020
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EU-7 Smartphone And Tablet Commerce Will Double By 2023
January 21, 2020
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EU-7 Smartphone And Table Commerce, 2018
January 21, 2020
Search Results
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Southeast Asia)
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November 29, 2018 | Satish MeenaSoutheast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — now has more than 272 million online adults and is increasingly important for online retailers. Forrester...
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Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)
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May 14, 2018 | Satish MeenaWe expect that Latin American economies will continue to expand in 2018 after entering into an upward growth trend in 2017. Online retail in Latin America will grow at a compound annual growth rate...
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Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update
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May 14, 2018 | Satish MeenaDigital touchpoints are increasingly important for customers. In the EU-7, digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2017 to 2022 to reach €768...
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Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
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April 9, 2018 | Susan WuWhile retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue...
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Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)
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March 21, 2018 | Satish MeenaAsia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect that around one-fourth of total retail sales...
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Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (EU-7), Q3 2017 Update
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September 6, 2017 | Satish MeenaThis update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) provides smartphone and tablet online sales by country and category for both...
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Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update
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May 4, 2017 | Satish MeenaWith the growing influence of online research on purchase decisions, retailers are looking to understand the impact of web beyond online retail sales. This forecast analyzes digital influence...
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Report Forrester Data Report: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update
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May 4, 2017 | Satish MeenaWith the growing influence of online research on purchase decisions, retailers are looking to understand the impact of digital beyond online retail sales. This forecast analyzes digital's influence...
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Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Latin America)
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April 7, 2017 | Satish MeenaWe expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico continues to grow moderately. We expect...
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Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Latin America)
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April 7, 2017 | Satish MeenaWe expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico will continue to grow moderately. We expect...
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Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Asia Pacific)
ForecastView Document
February 8, 2017 | Satish MeenaAsia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect around one-fifth of total retail sales will...
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Report Forrester Data: Web-Influenced Retail Sales Forecast, 2016 To 2021 (US)
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November 4, 2016 | Satish MeenaWeb influence is a measure of internet research’s effect on offline retail sales, and this forecast highlights the effects of retailers’ cross-channel selling efforts. By 2021, we expect 40% of...
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Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (US)
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October 7, 2016 | Susan Wu2015 was a pivotal year for mobile commerce in the US. Smartphones are clearly driving the growth, while tablets are stagnating. Roughly 85% of the American online population owns a smartphone, and...
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Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7)
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July 19, 2016 | Michael O'GradyThis update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for...
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Webinar Global Trends In Cross-Border Retail Commerce
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This webinar presents an overview of the trends of cross-border commerce, including the demographics of an online cross-border shopper, what consumers are buying cross-border, the size of the...
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Report Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (EU-7)
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March 27, 2015 | Michael O'GradyThis forecast details mobile and tablet commerce sales, sales growth, and online market share from 2015 to 2020 for retail and travel across the UK, Germany, France, Italy, Spain, the Netherlands,...
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Report The Impact Of Mobile Devices On US Retail
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January 5, 2015 | Susan WuMobile devices, both smartphones and tablets, have changed the way consumers shop. This slide deck, originally presented at Forrester's Forum For eBusiness And Channel Strategy Professionals in...
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Report Consumer Wallet Shift And Retailer Strategy Bolster Canadian Online Retail
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December 1, 2014 | Jeff WrayOnline retail sales in Canada are set to rise by over 15% in 2014, topping C$22 billion but still representing just 6% of the total retail market. However, with continued double-digit growth...
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Report Forrester Research Online Retail Forecast, 2014 To 2019 (Canada)
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October 14, 2014 | Jeff WrayCanadian online retail sales account for 6% of total Canadian retail sales today, lagging behind the US and other developed markets. Many retailers have been slow to build out their digital...
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Report Younger US Shoppers Use The Mobile Channel Differently Than Older Shoppers
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June 25, 2014 | Susan WuForrester recently released its mobile phone and tablet commerce forecast for the US, which illustrates the transition from the PC to smartphone and tablet online retail market. While the overall...
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Report Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)
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March 25, 2014 | Susan Wu2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with...
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Report While Retail Footfall Decreases, Digital Influence On Consumer Shopping Behavior Increases
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February 26, 2014 | Michael O'GradyForrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that...
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Report Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (EU-7)
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December 4, 2013 | Michael O'GradyBy 2018, nearly half of EU-7 eCommerce sales will take place on tablets and mobile phones, driven by strong tablet adoption and growth in smartphone and tablet retail buyers. Consumers display...
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Report Forrester Research Mobile Commerce Forecast, 2012 To 2017 (US)
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August 8, 2012 | Susan WuIncludes mobile buyers as well as revenue segmented by retail sales, travel, and daily deals, with average spend per mobile buyer. Includes data from 2010 plus a five-year forecast.
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Report Forrester Research Mobile Commerce Forecast, 2012 To 2017 (EU-7)
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July 10, 2012 | Michael O'GradyIncludes mobile commerce buyers and revenue segmented by retail sales, travel, daily deals, and gaming app downloads. Country level detail for France, Germany, Italy, Netherlands, Spain, Sweden,...
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