Search Results

• Report The Forrester Tech Tide™: Contact Center Technologies For Customer Service, Q1 2021

  Twenty Technologies Underpin Customer Service

  January 19, 2021 | Kate Leggett, Ian Jacobs, Art Schoeller

  Customer service is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in customer service, companies are evaluating and adopting a...

• Report The Forrester Tech Tide™: Cloud Governance And Enablement Technologies, Q4 2020

  Fourteen Technologies That Underpin Cloud Governance And Enablement

  December 15, 2020 | Tracy Woo, Andras Cser

  Cloud governance is critical to firms' ability to drive growth, accelerate innovation, and provide flexibility at scale. To accelerate their performance in cloud, companies are evaluating and...

• Report The Forrester Tech Tide™: Martech For B2C Marketers, Q3 2020

  Tools And Technology: The Enterprise Marketing Technology Playbook

  July 30, 2020 | Mary Pilecki, David Novitzky, Jessica Liu

  Marketing technology (martech) is critical to a firm's ability to plan, execute, and measure its marketing efforts. This Forrester Tech Tide™ report presents an analysis of the maturity and...

• Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020

  Tools and Technology: The Omnichannel Advertising Playbook

  July 30, 2020 | Mary Pilecki, Sarah Dawson, Collin Colburn

  Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...

• Report The Forrester Tech Tide™: Financial Well-Being, Q3 2020

  Eighteen Technologies Underpin Financial Well-Being Programs

  July 27, 2020 | Aurelie L'Hostis

  Putting financial well-being at the core of their strategy is critical to financial services firms' ability to win, serve, and retain customers. To develop their financial well-being program,...

• Report The Forrester Tech Tide™: Channel Software, Q2 2020

  Seven Technologies Underpin Channel Software

  June 25, 2020 | Jay McBain

  Channel software is increasingly critical to firms' ability to win, serve, and retain their customers and partners. To accelerate performance of their partnerships and channel ecosystems, companies...

• Report The Forrester Tech Tide™: Digital Physical Security And Employee Safety, Q2 2020

  Seventeen Technologies Underpin Physical Security And Safety Initiatives

  April 14, 2020 | Merritt Maxim, Salvatore Schiano

  In a world of increasing physical threats ranging from extreme weather to workplace violence, firms are making the safety of their employees a top priority. To accelerate their physical security...

• Report The Forrester Tech Tide™: Smart Manufacturing, Q2 2020

  Twenty Technologies Power Manufacturing's Digital Transformation

  April 1, 2020 | Paul Miller

  Smart manufacturing is increasingly critical to manufacturers' ability to win, serve, and retain their customers. To accelerate their performance in smart manufacturing, companies are evaluating...

• Report The Forrester Tech Tide™: Digital Patient Engagement, Q1 2020

  Twenty Technologies That Underpin Digital Patient Engagement

  March 11, 2020 | Arielle Trzcinski, Annalise Clayton

  Digital patient engagement is imperative to firms' ability to win, serve, and retain their customers. In efforts to improve this, healthcare organizations are evaluating, implementing, and...

• Report The Forrester Tech Tide™: Data Management, Q1 2020

  Intermediate Level: Data Practices For Insights-Driven Businesses

  January 23, 2020 | Noel Yuhanna

  Data management is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in data management, companies are evaluating and adopting a...

• Report The Forrester Tech Tide™: Intelligent Automation, Q1 2020

  Nineteen Technologies Underpin Intelligent Automation

  January 8, 2020 | Craig Le Clair

  Automation is increasingly critical to every organization's ability to win, serve, and retain its customers. To accelerate their performance in automation, companies are evaluating and adopting a...

• Report The Forrester Tech Tide™: Identity And Access Management, Q4 2019

  Seventeen Technology Categories Underpin The IAM Market

  November 14, 2019 | Andras Cser, Sean Ryan

  Identity and access management (IAM) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in IAM, companies are evaluating and...

• Report The Forrester Tech Tide™: Continuous Software Delivery, Q4 2019

  Tools And Technology: The Modern Application Delivery Playbook

  October 25, 2019 | Diego Lo Giudice

  Continuous software delivery (CSD) is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their performance in CSD, companies are evaluating and adopting a...

• Report The Forrester Tech Tide™: Cloud Human Capital Management, Q4 2019

  11 Market Categories Define A Rapidly Changing Cloud HCM Market

  October 24, 2019 | Mark Brandau

  Cloud-based human capital management (HCM) is increasingly critical to firms' ability to manage talent and the future of work. To accelerate their performance in HCM, companies are evaluating and...

• Report The Forrester Tech Tide™: Governance, Risk, And Compliance Management, Q4 2019

  October 23, 2019 | Alla Valente, Renee Murphy, Salvatore Schiano

  Governance, risk, and compliance (GRC) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their business performance and help identify, mitigate,...

• Report The Forrester Tech Tide™: Modern Technology Operations, Q4 2019

  16 Technologies Underpin Modern Technology Operations

  October 22, 2019 | Rich Lane, Will McKeon-White

  Modern technology operations are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in this area, companies are evaluating and...

• Report The Forrester Tech Tide™: Storage Technologies For Business Data, Q4 2019

  Eighteen Technologies Underpin Business Data Storage

  October 21, 2019 | Naveen Chhabra

  A firm's choice of technologies for storing business data as it passes through all stages of its lifecycle affects its ability to serve customers. To find the data storage technology that will best...

• Report The Forrester Tech Tide™: Digital Claims Management, Q4 2019

  Sixteen Technologies Underpin Claims Management

  October 11, 2019 | Oliwia Berdak

  Claims management is critical to insurers' ability to protect customers in times of duress while protecting firms' financials. To accelerate performance in claims management, carriers are...

• Report The Forrester Tech Tide™: Compute Platforms, Q4 2019

  Fifteen Technologies Underpin Compute Platforms

  October 10, 2019 | Chris Gardner, Abhijit Sunil

  Human experiences depend heavily on underlying technology performance, making compute platforms increasingly critical to a firm's ability to win, serve, and retain its customers. To optimize their...

• Report The Forrester Tech Tide™: Internet Of Things, Q3 2019

  Eighteen Technologies Underpin IoT Solutions

  July 25, 2019 | Michele Pelino

  A diverse array of internet-of-things (IoT) technologies is necessary to enhance operational efficiencies and enable personalized customer experiences across vertical markets and use cases. To help...

• Report The Forrester Tech Tide™: Data Security And Privacy, Q3 2019

  20 Technologies Underpin Data Security And Privacy

  July 22, 2019 | Heidi Shey, Enza Iannopollo

  Data security and privacy is critical to firms' ability to win, serve, and retain their customers. To protect sensitive data, meet compliance, and continue to mature their practices for data...

• Report The Forrester Tech Tide™: AI, Automation, And Robotics For Customers And Employees, Q2 2019

  18 Technologies Underpin Customer And Employee Engagement

  May 16, 2019 | J. P. Gownder, Brandon Purcell

  Customers want better experiences, and employees want to feel more empowered in their jobs. There are very few technologies that can play a significant role in both customer and employee engagement...

• Report The Forrester Tech Tide™: Digital Workspace Tech For Employee App Enablement, Q2 2019

  18 Technologies That Empower Employees With Access To Critical Productivity Apps

  April 16, 2019 | Andrew Hewitt

  Forrester's employee experience (EX) research is grounded in the idea that what makes employees happiest at work is their ability to get meaningful work done every day. Applications play a...

• Report Top Research For CIOs: Security

  Realize The Value That Excellent Security Delivers

  March 15, 2019 | Matthew Guarini

  Security no longer lives exclusively in the IT department. Now, thanks to ever-escalating attacks, boards and C-suites have become all too familiar with the risks of breaches, and they demand...

• Report The Forrester Tech Tide™: Video Technologies For Customer And Employee Experience, Q1 2019

  Eighteen Technologies Underpin Video Initiatives

  January 30, 2019 | Nick Barber

  Video is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in video, companies are evaluating and adopting a range of contributing...