Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
-
-
Understanding What Are Chinese Investors Like Today
January 7, 2021
-
Search Results
-
Report Forrester Infographic: Conversational AI Raised Efficacy But Not CX During The Pandemic In Asia
January 20, 2021 | Vasupradha SrinivasanMost organizations see value in service automation, especially when managing a crisis. Many have also made significant investments in service automation as a way to improve efficiency and customer...
-
Report Forrester Infographic: Understanding Today’s Chinese Investors
Wealth management firms commonly segment their clients by investable assets. But this is not enough to help these firms decide on new products and services or optimize customer engagement models....
-
Report Forrester Infographic: Brand Communication And Action Drive Perception For Indian Banks
December 30, 2020 | Amit BhatiaApart from spawning a health crisis in 2020, the pandemic inevitably also created an economic one, pushing financial institutions into the spotlight. Like their global peers, banks in India strove...
-
Report Forrester Infographic: Understanding Today's Singaporean Investors
Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....
-
Report Forrester Infographic: Financial Well-Being Is The Key To Loyalty For Chinese Banks
Customer loyalty and retention have traditionally been a challenge for incumbent banks. Recent Forrester Analytics Consumer Technographics data reveals the reasons behind customer churn and the...
-
Report Forrester Infographic: Indian Banks Need To Foster Customers’ Financial Well-Being
December 18, 2020 | Arnav GuptaIndian consumers are stressed about their finances — a situation exacerbated by the pandemic. They're anxious about their financial situation and need help managing their money effectively to...
-
Report Forrester Infographic: Chinese Lenders Must Learn From Digital Lenders To Stay Relevant
Recent Forrester Analytics Consumer Technographics® data reveals that digital lenders have gained significant mindshare among Chinese borrowers and often delighted customers with their service...
-
Report Forrester Infographic: Banks Should Engage High-Energy Consumers With Hybrid Experiences
December 2, 2020 | Xiaofeng WangConsumer energy is the underlying emotional force that drives consumer desire, readiness, and ability to increase engagement with brands. High-energy consumers are strategic for banks in Singapore,...
-
Report Forrester Infographic: The Impact Of COVID-19 On Payments In Canada
Forrester's recent Consumer Technographics® data reveals that COVID-19 is shifting consumer behaviors toward digital payments across the globe. This infographic is part of a series; it looks at the...
-
Report Forrester Infographic: The Impact Of COVID-19 On Payments In Italy
Forrester's recent Consumer Technographics® data reveals that COVID-19 is shifting consumer behaviors toward digital payments across the globe. This infographic is part of a series; it looks at the...
-
Report Forrester Infographic: The Impact Of COVID-19 On Payments In France
Forrester's recent Consumer Technographics® data reveals that COVID-19 is shifting consumer behaviors toward digital payments across the globe. This infographic is part of series; it looks at the...
-
Report Forrester Infographic: The Impact Of COVID-19 On Payments In The UK
Forrester's recent Consumer Technographics® data reveals that COVID-19 is shifting consumer behaviors toward digital payments across the globe. This infographic is part of a series; it looks at the...
-
Report Forrester Infographic: North American Financial Services Firms Plan To Keep Their Core Solution
July 30, 2020 | Jost HoppermannThe digital transformation imperative in financial services is stronger than ever. This Forrester infographic uses Forrester's Q3 2019 Global Financial Services Architecture Survey to provide an...
-
Report Forrester Infographic: The State Of Better And Best Practices In B2B Marketing
Landscape: The B2B Marketing Playbook
Marketers at high-growth B2B companies demonstrate similar strategies and tactics that set them apart from their peers at companies with average or subpar performance. While there is no "paint by...
-
Report Forrester Infographic: Web Application Firewall Customers Weigh In
July 23, 2020 | Sandy CarielliWeb application firewall (WAF) providers aim to protect customers from a range of application attacks, from OWASP Top 10 vulnerabilities to API-based attacks, client-side attacks, and even bots. We...
-
Report Forrester Infographic: Digital Process Automation At Scale
July 14, 2020 | Rob KoplowitzWe based this infographic on key findings from Forrester's Q1 2020 Global Digital Process Automation Survey. Application development and delivery pros, use this infographic to identify common...
-
Report Forrester Infographic: The State Of The European Cybersecurity Product Market
European Security Leaders Trying To Buy Local Will Struggle To Meet Their Needs
July 8, 2020 | Paul McKayDeveloping a thriving European cybersecurity product market is a key EU digital single market priority in 2020 and beyond. European security leaders would love to buy locally but don't always have...
-
Report Forrester Infographic: What's All The Fuss About Digital Twin?
June 30, 2020 | Paul MillerCIOs and tech leaders continue to struggle with defining and realizing the true possibilities and opportunities associated with digital twin technology. This infographic explains the core...
-
Report Forrester Infographic: European Financial Services Firms Accelerate Digital Transformation
June 12, 2020 | Jost HoppermannThe digital transformation imperative in financial services is stronger than ever. This Forrester infographic uses Forrester's Q3 2019 Global Financial Services Architecture Survey to provide an...
-
Report Forrester Infographic: Understanding European Security Leader Spending Patterns, 2020
European Security Leaders Adapt To Stagnating Security Budgets
May 18, 2020 | Paul McKayForrester surveyed 1,346 European security decision makers to understand how they plan to spend their budgets in 2020. This infographic summarizes security spending patterns and key takeaways from...
-
Report Forrester Infographic: Unified Marketing Measurement Accelerates
May 13, 2020 | Jim NailMarketers have already embraced established statistical measurement methods such as marketing mix modeling and multitouch attribution. Now, adoption of unified marketing measurement is surpassing...
-
Report Detail Your Three IoT Scenarios
Segmenting The Application Of Internet Of Things Across Products, Assets, And Ecosystem Sources
May 6, 2020 | Frank GillettExecs can use internet of things (IoT) in three scenarios: product IoT, operations IoT, and ecosystem IoT. This report lays out the details of each scenario with subcategories for how they will...
-
Report Forrester Infographic: The State Of Financial Well-Being In Italy, 2020
Italian consumers face multiple financial challenges and are worried about their financial situation. This Forrester infographic provides an overview of the state of financial well-being in Italy....
-
Report Forrester Infographic: The State Of Financial Well-Being In France, 2020
French consumers face multiple financial challenges and are worried about their financial situation. This Forrester infographic provides an overview of the state of financial well-being in France....
-
Report Forrester Infographic: The State Of Financial Well-Being In Canada, 2020
Canadian consumers face multiple financial challenges and are worried about their financial situation. This Forrester infographic provides an overview of the state of financial well-being in...
Content Type
ApplyFilters
Industry
- Financial Services (53)
- Manufacturing (10)
- Healthcare (8)
- Consumer Electronics (5)
- Retail (3)
- Energy & Utilities (2)
- Media & Entertainment (2)
- Public Sector (2)
Primary Role
- eBusiness & Channel Strategy (61)
- Application Development & Delivery (39)
- CIO (17)
- Customer Experience (9)
- B2B Marketing (8)
- B2C Marketing (8)
- Security & Risk (8)
- Customer Insights (6)
- Infrastructure & Operations (6)
Topics
- Customer Experience Management (57)
- Business & IT Alignment (54)
- Digital Customer Experience (19)
- Consumer Mobility (17)
- Employee Experience (17)
- Innovation (16)
- Internet of Things (IoT) (15)
- Organization (15)
- Artificial Intelligence (AI) (14)
- User Experience (14)
- B2B (12)
- eCommerce (12)
- Strategy Planning & Governance (12)
- Tech Sector Economics (12)
- Sales (10)
- Customer Relationship Management (CRM) (9)
- Office Productivity (9)
- Application Development Processes & Tools (7)
- Customer Intelligence (7)
- IT Services (7)
- Packaged Solutions (7)
- Systems Of Engagement (7)
- Business Intelligence (6)
- Data Management (6)
- Financial Management (6)
- Information Security (6)
- Marketing Mix Modeling (6)
- Marketing Service Providers (6)
- Measurement (6)
- Marketing Methods (5)
- Product & Solutions Strategies (5)
- Application Security (4)
- Digital Marketing (4)
- Marketing Automation (4)
- Pandemic (4)
- Security Operations & Program Governance (4)
- Application Infrastructure Technologies (3)
- Application Management (3)
- Governance Risk & Compliance (GRC) (3)
- Architecture & Technology Strategy (2)
- Branding (2)
- Business Process Management (BPM) (2)
- Cloud Computing (2)
- Data & Information Protection (2)
- IT Process Automation (2)
- Marketing Measurement (2)
- Mobile Application Development (2)
- Networking (2)
- Systems Management (2)
- Telecommunications Services (2)
- Enterprise Content Management (ECM) (1)
Region
- Asia Pacific (31)
- Europe (18)
- North America (10)
Vendor
Analyst
- Arnav Gupta (11)
- Jost Hoppermann (10)
- Julie Ask (9)
- Xiaofeng Wang (8)
- Luis Deya (7)
- Meng Liu (7)
- Ted Schadler (7)
- Amanda LeClair (6)
- Amit Bhatia (5)
- Aurelie L'Hostis (5)
- Diego Lo Giudice (5)
- Jennifer Belissent, PhD (5)
- Ashutosh Sharma (4)
- Jacob Morgan (4)
- Laura Ramos (4)
- Lily Varon (4)
- Paul McKay (4)
- Arielle Trzcinski (3)
- Caleb Ewald (3)
- Meredith Cain (3)
- Michele Pelino (3)
- Paul Miller (3)
- Amy DeMartine (2)
- Boris Evelson (2)
- Fatemeh Khatibloo (2)
- Heidi Shey (2)
- Jessica Liu (2)
- Jim Nail (2)
- Joe Cicman (2)
- Oliwia Berdak (2)
- Rob Koplowitz (2)
- Rusty Warner (2)
- Sandy Carielli (2)
- Vasupradha Srinivasan (2)
- Vijay Raghavan (2)
- Allen Bonde (1)
- Alyson Clarke (1)
- Andrew Hewitt (1)
- Andrew Hogan (1)
- Benjamin Brown (1)
- Christian Austin (1)
- Elizabeth Cullen (1)
- Ian Jacobs (1)
- Joe Stanhope (1)
- Lori Wizdo (1)
- Merritt Maxim (1)
- Michele Goetz (1)
- Nick Barber (1)
- Tom Mouhsian (1)
Market Imperatives
- Differentiate with digital (48)
- Transform IT to win, serve, and retain customers (17)
- Customer-obsessed operating model (15)
- Drive revenue with customer experience (13)
- Accelerate growth with marketing innovation (9)
- Use customer insights to gain competitive advantage (7)
- Secure customers, protect the brand (6)