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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Predictions 2019: Media
Five Events Will Reshape The Media Industry
The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...
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Webinar Time-Shifted TV Opens The Doors To Dynamic Advertising And Addressability
June 10, 2014 | Jim Nail, Samantha MerlivatHistorically, television had just one way of delivering advertising: embedding it directly in the show so everyone who tuned in saw the same ad. But consumers' increasing appetite to watch TV on...
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Webinar Programmatic Buying Evolves For Online Video And, Ultimately, TV Inventory
February 25, 2014 | Jim NailProgrammatic buying has swept the display advertising world and is making rapid inroads into video inventory. As this software-powered and automated approach to media buying becomes more common and...
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Report Why Google TV Is Bigger Than You Think
How TV Will Finally Become Interactive, At Scale
June 7, 2010 | James McQuivey, PhDGoogle made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...
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