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  • Webinar Time-Shifted TV Opens The Doors To Dynamic Advertising And Addressability

    June 10, 2014 | Jim Nail, Samantha Merlivat

    Historically, television had just one way of delivering advertising: embedding it directly in the show so everyone who tuned in saw the same ad. But consumers' increasing appetite to watch TV on...

  • Webinar Programmatic Buying Evolves For Online Video And, Ultimately, TV Inventory

    February 25, 2014 | Jim Nail

    Programmatic buying has swept the display advertising world and is making rapid inroads into video inventory. As this software-powered and automated approach to media buying becomes more common and...

  • Report Why Google TV Is Bigger Than You Think

    How TV Will Finally Become Interactive, At Scale
    June 7, 2010 | James McQuivey, PhD

    Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...

  • Report The Splinternet

    Preparing For An Internet Fragmented By Devices And Passwords
    January 26, 2010 | Josh Bernoff, Shar VanBoskirk

    The standardized Internet is fraying. Long live the Splinternet. Interactive marketers have thrived in the golden age of the Web, where people access Web sites using standard, similarly formatted...

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