Search Results

• Report Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

  eBusiness Leaders Need An Android Mobile Payments Strategy

  May 1, 2017 | Brendan Miller, Jacob Morgan

  Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the...

• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James McQuivey, PhD

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Report Examining The Mobile Pathways Of US Shopping Websites

  A Forrester Data Snapshot

  June 16, 2016 | Nicole Dvorak

  Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

• Report The Future Of Mobile Wallets Lies Beyond Payments

  Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

  February 9, 2015 | Thomas Husson

  Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as...

• Report The State Of Mobile Technology For Marketers, 2014

  October 23, 2014 | Thomas Husson

  Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

• Report Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

  How You Can Experiment With Glass Today Despite Privacy Concerns

  September 26, 2014 | J. P. Gownder

  Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

  But Do Customers Need Another Vertical Enterprise Device Platform?

  April 9, 2014 | Henning Dransfeld, Christian Kane, Ted Schadler

  The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox...

• Report Google Glass: What Marketers Need To Know

  Utility-Based Marketing Is In; Advertising Is Out

  June 20, 2013 | Sarah Rotman Epps

  Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been. Google's...

• Report The Worldwide Tablet Forecast

  A ForecastView Report

  June 13, 2013 | Michael O'Grady, Vikram Sehgal

  Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

• Report Fitness Wearables — Many Products, Few Customers

  Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

  January 28, 2013 | Sarah Rotman Epps

  Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Report Why The Digital Wallet Wars Matter

  Smart, Convenient Commerce Experiences Will Win

  August 2, 2012 | Denee Carrington

  Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant...

• Report The Tablet-TV Connection

  April 11, 2012 | Sarah Rotman Epps

  Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

• Report US Consumer Tablet Forecast Update, 2011 To 2016

  Low-Cost Disruptors Expand Tablets' Addressable Market

  March 6, 2012 | Sarah Rotman Epps

  With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report Fighting Disruptive Product Strategy: A Nokia Case Study

  The N8 Is Not A Sufficient Response To Smartphone Disruptors'

  October 21, 2010 | Ian Fogg

  Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's...

• Report Smartphone Platforms Need A Branding Reset

  US Consumers Have Little Clue About Their Phone's Software

  September 1, 2010 | Charles S. Golvin

  In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

  July 9, 2010 | Mark Mulligan

  Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

• Report Engage Conversationalists Using The POST Framework

  How To Create Social Media Strategies For Your Conversationalist Customers

  June 16, 2010 | Augie Ray

  With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks — what...

• Report Why Google TV Is Bigger Than You Think

  How TV Will Finally Become Interactive, At Scale

  June 7, 2010 | James McQuivey, PhD

  Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...

• Report Favorite Online Brands Succeed On Traditional Brand Values

  How Marketers Can Position Their Brands With Online-Friendly Attributes

  November 16, 2009 | David Card

  Google remains consumers' favorite online brand, with Yahoo! and Amazon not far behind. In the minds of their fans, the top online brands exhibit very traditional attributes such as...

• Report Gen Y Points To A Mobile Future For Local Search

  October 13, 2009 | Abe Garon, Sarah Rotman Epps

  Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for...

• Report Why Mobile's Time Has Come

  Consumer-Facing Firms Must Develop, Or Revive, Their Mobile Strategies

  July 21, 2009 | Ian Fogg

  Most strategists realize that mobile is hot, but they're perhaps less sure whether this is hot air or the white heat of progress. The high-profile arrival of Apple and Google in the mobile market...