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• Report The Forrester Wave™: Enterprise Insight Platforms, Q1 2019

  The Nine Providers That Matter Most And How They Stack Up

  January 7, 2019 | Brian Hopkins

  In our 21-criterion evaluation of enterprise insight platforms (EIPs), which combine data management, analytics, and insight application development tooling, we identified the nine most significant...

• Report The Forrester New Wave™: Digital Decisioning Platforms, Q4 2018

  The 11 Providers That Matter Most And How They Stack Up

  October 18, 2018 | John Rymer, Mike Gualtieri

  In Forrester's evaluation of the emerging market for digital decisioning platforms, we evaluated the 11 most significant providers in the category — Appian, AuraPortal, Decisions.com, FICO, IBM,...

• Report Vendor Landscape: Marketing Resource Management

  Leverage MRM To Drive Customer-Obsessed Marketing Operations

  October 20, 2017 | Rusty Warner

  B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

• Report The Forrester Wave™: Enterprise Insight Platform Suites, Q4 2016

  The Seven Providers That Matter Most And How They Stack Up

  December 7, 2016 | Brian Hopkins

  Insight platforms that combine data management, analytics, and insight execution tools were 2016's top emerging technology priority according to enterprise architects. In our 30-criteria evaluation...