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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report We're Not In Kansas Anymore: Building Culturally Relevant Social Brands In Global Growth Markets
April 12, 2017 | Dipanjan ChatterjeeAs mature economies like the US and Western Europe continue to stagnate, their brands gain tremendous upside from tapping into the economic surge in global growth markets like Brazil, China, India,...
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Report Alibaba: Understanding The World's Biggest Digital Ecosystem
The Behemoth's Digital Empire Is Expanding, Both Inside And Outside Of China
September 8, 2014 | Bryan Wang, Vanessa Zeng, Kelland WillisThe Alibaba Group could soon make Wall Street history with what will almost certainly be one of the largest initial public offerings ever. eBusiness professionals are wondering how the Chinese...
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