Search Results

• Report Forrester Infographic: Banks Should Engage High-Energy Consumers With Hybrid Experiences

  December 2, 2020 | Xiaofeng Wang

  Consumer energy is the underlying emotional force that drives consumer desire, readiness, and ability to increase engagement with brands. High-energy consumers are strategic for banks in Singapore,...

• Blog What To Expect On Singles’ Day 2020

  November 2, 2020 | Xiaofeng Wang

  We’re approaching the 11th anniversary of Double 11 (aka Singles’ Day), the largest shopping festival in the world. We expect that: It will be the longest and most complex Double 11 ever. Brands...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• Blog Introducing Forrester’s First Now Tech On E-Commerce Enablers For Southeast Asia Marketplaces

  October 6, 2020 | Xiaofeng Wang

  Southeast Asia is one of the most promising e-commerce markets in the world. Forrester forecasted that the 164 million online shoppers in Southeast Asia will account for $53 billion in retail...

• Blog 海外与中国需要不同的营销技术栈

  September 10, 2020 | Xiaofeng Wang

  越来越多在中国的全球品牌都在慢慢更换总部签约的营销技术厂商，转而与中国本地的厂商合作。例如可口可乐、麦当劳、大众汽车和沃尔玛等品牌都在这么做。越来越多的跨国企业已逐渐意识到只有做好深度的本地化才能带来成功。本地化的成功不仅需要企业制定符合中国国情的营销战略以及本地的决策力量，还需要企业与本地的合作伙伴打成一片，其中就包括合作的技术厂商。在我四月发布的报告《海外与中国需要不同的营销技术栈》中，...

• Blog TikTok — When Geopolitics Trumps Tech Innovation

  September 1, 2020 | Xiaofeng Wang

  In the past two months, I’ve received dozens of inquiries about TikTok. While the case is still unsettled, I wanted to summarize some of my comments in this blog post. Is banning TikTok in the US...

• Blog Differentiate Your Brand With Ethical Marketing: Join Me At Summit Asia Pacific!

  August 5, 2020 | Xiaofeng Wang

  Late last year, at Forrester’s Asia Pacific Predictions 2020 events, one of the predictions we made was “Leading brands will differentiate with ethical marketing to build long-term value.”...

• Report Applying The Forrester Wave™: Adobe Implementation Services, Q2 2020 To Asia Pacific

  Identify The Right Adobe Service Provider For Your Business

  July 31, 2020 | Xiaofeng Wang

  In June 2020, we published a Forrester Wave™ evaluation of Adobe implementation services. We used 24 criteria to evaluate 12 service providers globally. In this report, we compile the additional...

• Report The Case Study Bonanza Of Adobe Implementations

  July 29, 2020 | Xiaofeng Wang, Ted Schadler

  Adobe is one of the most important digital experience platforms, but it doesn’t work out of the box. Any marketing, commerce, or experience pro will want to find the best implementation partner; it...

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  Webinar Your Adobe Success Or Failure Depends On Picking The Right Service Provider

  Key Takeaways From "The Forrester Wave™: Adobe Implementation Services, Q2 2020"

  July 29, 2020 | Xiaofeng Wang, Ted Schadler

  Adobe offers an expansive portfolio of marketing and commerce software. But turning the raw materials into a differentiated customer experience is very difficult. The key to success lies in...

• Report The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever

  July 14, 2020 | Stephanie Balaouras, Laura Koetzle, Martin Gill

  The pandemic has already forced firms and policymakers to do things that were previously considered impossible. This is just the beginning. Given its gravity, the effects of COVID-19 — along with...

• Blog Announcing The First Forrester Wave™ Covering Adobe Implementation Services

  June 25, 2020 | Xiaofeng Wang

  My colleague Ted Schadler and I are excited to announce that “The Forrester Wave: Adobe Implementation Services, Q2 2020” is now live. Following up the previously published Now Tech report, it’s...

• Report The Forrester Wave™: Adobe Implementation Services, Q2 2020

  The 12 Providers That Matter Most And How They Stack Up

  June 25, 2020 | Xiaofeng Wang, Ted Schadler

  In our 24-criterion evaluation of Adobe implementation service providers, we identified the 12 most significant ones — Accenture, Adobe, Cognizant, Deloitte, Dentsu, HCL Technologies, IBM, ICF...

• Report China Shopper Insights And The Impact Of COVID-19

  May 29, 2020 | Satish Meena, Xiaofeng Wang

  COVID-19 has had a dramatic impact on the global retail business. China took the first hit, seeing $328 billion consumer goods sales ebb away in Q1 2020. Chinese consumers, including those in older...

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  Webinar The 5G Opportunity In The Retail Sector

  May 28, 2020 | Dan Bieler, Xiaofeng Wang, George Lawrie

  The retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer...

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  Webinar The Impact Of COVID-19 On The Asian Retail Market

  May 20, 2020 | Xiaofeng Wang, Satish Meena

  COVID-19 is changing the way consumers shop offline and online and will have long-term effects on consumer behaviors. In this webinar, we discuss the impact of COVID-19 on the Asian retail market....

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  Webinar Forrester's Guide To Vendor Localization Strategy In China

  April 14, 2020 | Charlie Dai, Danny Mu, Xiaofeng Wang

  The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies...

• Blog Your Global Martech Stack Isn’t Cutting It In China

  April 8, 2020 | Xiaofeng Wang

  More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted marketing technology (martech) vendors with viable...

• Report Your Global Martech Stack Won't Cut It In China

  Assemble A Local Martech Stack To Support Your Marketing Strategy In China

  April 7, 2020 | Xiaofeng Wang

  Global marketers struggle to adapt to the unique and fast-changing digital ecosystem in China. Many of their global marketing technology (martech) vendors either lack a business presence in the...

• Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

  How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China

  March 23, 2020 | Xiaofeng Wang, Danny Mu

  Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...

• Report Forrester Infographic: The 3D Connected Consumer In Hong Kong

  Create A Portfolio Of Experiences That Maps To How Your Customers Connect

  March 19, 2020 | Xiaofeng Wang

  Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...

• Blog Luxury Brands’ Three Best Practices In Coping With COVID-19

  February 26, 2020 | Xiaofeng Wang

  The COVID-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad. In spite of difficulties, leading luxury...

• Blog Introducing The Forrester Now Tech: Adobe Implementation Services, Q1 2020

  February 16, 2020 | Xiaofeng Wang

  Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. Despite the fact...

• Report Now Tech: Adobe Implementation Services, Q1 2020

  Forrester's Overview Of 24 Adobe Implementation Service Providers

  February 12, 2020 | Xiaofeng Wang, Ted Schadler

  You can use Adobe implementation services to navigate the complex and growing Adobe product set, implement faster based on industry specialization, and reinvent the business. But to realize these...

• Report Dial Up Consumers' Emotional Energy To Drive Innovation Adoption

  Forrester's Consumer Energy Index In Singapore

  January 2, 2020 | Anjali Lai, Xiaofeng Wang

  Empowered consumers look unstoppable: They latch onto new experiences faster than innovators can generate them. Nearly half of online adults in Singapore are Progressive Pioneers, the most...