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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Webinar The Cost Of Losing Creativity
The ROI Of Investing In An Agency For Creating And Differentiating Your Brand
August 28, 2019 | Jay PattisallMarketers and agencies have overinvested in technology to increase lifetime customer value. But now that their go-to strategy — improving customer experience (CX) — has stalled,...
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Report The Cost Of Losing Creativity
The ROI Model For Agency Creativity
June 17, 2019 | Jay PattisallThe CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick....
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Report Desperate For Differentiation: Creativity Galvanizes The Total Brand Experience
Infuse Your Brand's Essence Into Every Interaction
"When everyone is super, no one will be." Little did The Incredibles villain Syndrome know that he was predicting the challenge of experience creation. Sure, your coffee app and online retail store...