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  Webinar The Brands' Guide To In-Housing Media: Cultural Readiness And A Long-Term Vision Are Required For Success

  December 18, 2020 | Joanna O'Connell, Jay Pattisall

  As big brands make the headlines with their in-housing efforts, marketing professionals are asking themselves, "Should we move media in-house?" Our answer: Fortune favors the brave. Only those...

• Report The Forrester Wave™: Global Media Agencies, Q2 2020

  The 10 Global Media Agencies That Matter Most And How They Stack Up

  May 26, 2020 | Jay Pattisall

  In our 29-criterion evaluation of media management providers, we identified the 10 most significant ones — Carat, Havas Media Group, MediaCom, Mindshare, OMD, PHD, Starcom, UM, Wavemaker, and...

• Report Supercharge Your Marketing With Creatively Focused Digital Agencies

  Ten Digital Agencies We're Watching

  November 14, 2019 | Jay Pattisall

  A new generation of digital agency is emerging as the agency landscape, disrupted by technology and empowered consumers, begins to coalesce. Today's digital agencies hyperfocus on the confluence of...

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  Webinar The Cost Of Losing Creativity

  The ROI Of Investing In An Agency For Creating And Differentiating Your Brand

  August 28, 2019 | Jay Pattisall

  Marketers and agencies have overinvested in technology to increase lifetime customer value. But now that their go-to strategy — improving customer experience (CX) — has stalled,...

• Report The Cost Of Losing Creativity

  The ROI Model For Agency Creativity

  June 17, 2019 | Jay Pattisall

  The CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick....

• Report The Forrester Wave™: Full-Service Media Agencies, Q1 2019

  The Nine Media Agencies Under $20 Billion And How They Stack Up

  March 14, 2019 | Jay Pattisall

  In our 26-criterion evaluation of full-service media agencies, we identified the nine most significant firms — Assembly, dentsu X, Hearts & Science, Horizon Media, Initiative, Mediahub, PHD, Spark...

• Report B2B Marketing Agencies, North America, Q1 2019

  Forrester's Overview Of 39 Service Providers Serving B2B Marketers

  February 8, 2019 | Jay Pattisall, Laura Ramos

  You can use B2B marketing agencies to supplement your resources with leading expertise; elevate your creative and content; and drive value from data, analytics, and martech investments. But to...