Search Results

• Report Evaluate Your Approach To Successful B2B Content Marketing

  Five Competencies Help Marketers Deliver Content With More Customer Value

  April 19, 2021 | Laura Ramos

  B2B marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the capabilities required — and the gaps that can exist —...

• Report Quantify The Business Value Of CRM

  Business Case: The CRM Playbook

  March 3, 2021 | Kate Leggett

  CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

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  Webinar The Three Megatrends For Customer Service In 2021

  February 10, 2021 | Kate Leggett

  This pandemic has revealed a unique opportunity for customer service organizations. On one hand, it has elevated the importance of customer service to nurture customers to retain their loyalty...

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  Playbook The CRM Playbook For 2021

  Transform Customer Processes And Systems To Improve Experiences

  The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

  Read more of the Executive Overview >
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  Webinar Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers

  November 19, 2020 | Emily Pfeiffer, Brandon Shaik

  Retailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more...

• Report Service Desk 2020: It's All About Employee Experience

  Reliable, Accessible Services Fuel Innovation And Satisfaction

  October 6, 2020 | Charles Betz, Andrew Hewitt

  Although new technologies emerge every day, employees can't do their best work because they can't find the services they need, and when they do, bureaucracy causes unacceptable delays. In an era of...

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  Webinar Adtech And Martech Enter An Era Of Disruption: When And Where To Invest

  September 17, 2020 | Mary Pilecki, Emily Collins, Sarah Dawson

  Marketers need technologies that enable omnichannel advertising and memorable, moments-based experiences. These advertising and marketing technologies are not new, but industry forces like data...

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  Webinar Applying The Forrester Wave™: Cloud Contact Center Vendors, Q3 2020

  September 15, 2020 | Art Schoeller

  Want an agile contact center? Then shift to contact-center-as-a-service (CCaaS) where more integrated software suites operated as a service allow for more rapid changes to customer experiences,...

• Report Q&A: What Marketers Need To Know About Social Media Consumer Segmentation

  Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights

  July 22, 2020 | Ryan Skinner

  Social media data, in the form of profiles, connections, likes, shares, and posts, can be the raw material for remarkably relevant marketing. The data serves as a map to consumers' preferences,...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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  Webinar Understanding Ecosystems And The Trifurcating Partner Channel

  April 29, 2020 | Jay McBain

  We are in the middle of a major transformation of how companies go to market — in fact, 76% of business leaders agree that current business models will be unrecognizable in the next five...

• Report The Forrester Wave™: Global Omnichannel Customer Service Outsourcers, Q1 2020

  The 10 Providers That Matter Most And How They Stack Up

  March 11, 2020 | Ian Jacobs

  In our 29-criterion evaluation of global omnichannel customer service outsourcing providers, we identified the 10 most significant ones — Alorica, Atento, Concentrix, Conduent, Sitel, Sutherland,...

• Report The Forrester Wave™: B2B Marketing Data Providers, Q3 2018 (Updated)

  The 12 Providers That Matter Most And How They Stack Up

  February 24, 2020 | Steven Casey

  In our 21-criteria evaluation of B2B marketing data providers, we identified the 12 most significant ones — Bombora, DataFox, DiscoverOrg, Dun & Bradstreet, Infogroup, InsideView, Leadspace, Orb...

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  Webinar Predictions 2020: Customer Service

  The Year That Automation And AI Reshape Customer Service

  January 21, 2020 | Ian Jacobs, Kate Leggett, Art Schoeller

  Join us to explore the (often unexpected) impacts of AI and automation in 2020 and beyond. From remaking contact center labor models to changes in the way customer service work is done, 2020 will...

• Report Predictions 2020: Customer Service

  Automation Remakes The Contact Center Organization

  October 31, 2019 | Ian Jacobs, Art Schoeller, Kate Leggett

  We've survived the hype storm around chatbots . . . barely. 2020 will mark the beginning of the concrete alterations that AI beyond chatbots will make to customer service and contact center groups....

• Report There's No Personalization Without Content Intelligence

  Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too

  October 25, 2019 | Nick Barber, Brendan Witcher

  Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as...

• Report Case Study: HDFC Bank Starts Its Journey To Improve Its Online Customer Experience

  How A Bank Drives Customer Engagement With Hyperpersonalized Experiences

  May 6, 2019 | Ashutosh Sharma

  To offer the right banking products to the right people, HDFC Bank needed to improve how it engaged existing and prospective customers online. Including a small degree of personalization in its...