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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The State Of Customer Analytics 2020

    Landscape: The Customer Analytics Playbook
    March 11, 2021 | Brandon Purcell

    In this annual report update, we share key data so customer insights (CI) pros can benchmark to plan their capabilities. Compared with our 2019 benchmarks, we see firms adopting more analytical...

  • Report Determine Your Data's Worth: Data Plus Use Equals Value

    Intermediate Level: Strategy Practices For Insights-Driven Businesses
    January 4, 2021 | Jennifer Belissent, PhD

    As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

  • Webinar Forrester's Guide To Vendor Localization Strategy In China

    April 14, 2020 | Charlie Dai, Danny Mu, Xiaofeng Wang

    The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies...

  • Report Data Commercialization: A CIO's Guide To Taking Data To Market

    Advanced Level: Strategy Practices For Insights-Driven Businesses
    March 27, 2020 | Jennifer Belissent, PhD

    Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

  • Report Optimize Customer Experience With A Digital Intelligence Business Case

    Business Case: The Digital Intelligence Playbook
    January 3, 2020 | Cinny Little, James McCormick

    Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...

  • Report The Forrester Wave™: Industrial IoT Software Platforms In China, Q4 2019

    The Seven Providers That Matter Most And How They Stack Up
    November 25, 2019 | Danny Mu, Charlie Dai

    In our 26-criterion evaluation of industrial internet of things (IIoT) software platform providers in China, we identified the seven most significant ones — CASICloud, Haier COSMOPlat, Huawei,...

  • Report The State Of Customer Analytics 2019

    November 5, 2019 | Brandon Purcell, Emily Miller

    In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

  • Report New Tech: Data Marketplaces, Q3 2019

    Forrester's Landscape Overview Of 21 Providers
    September 30, 2019 | Jennifer Belissent, PhD

    With the data economy booming, data buyers and sellers need a place to meet. A new crop of data marketplaces stands poised to provide that hub to enable data transactions. This report presents an...

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