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Brandon Purcell | Measurement | North America | Use customer insights to gain competitive advantage is in my interests.
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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Drivers And Inhibitors Of Customer Analytics Adoption
July 20, 2016
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Report The State Of Customer Analytics 2017
September 25, 2017 | Brandon PurcellTo assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 229 customer analytics and measurement...
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Report The State Of Customer Analytics 2016
July 20, 2016 | Brandon PurcellTo assess the current state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 142 customer analytics and...