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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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April 20, 2020
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Report The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020
The 13 Providers That Matter Most And How They Stack Up
In our 24-criterion evaluation of through-channel marketing automation (TCMA) providers, we identified the 13 most significant ones — Ansira, Aprimo, BrandMuscle, Distribion, E2open, Impartner,...
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Report The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019
The Seven Providers That Matter Most And How They Stack Up
September 25, 2019 | Joe StanhopeIn our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and...
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Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019
The Seven Providers That Matter Most And How They Stack Up
September 25, 2019 | Rusty WarnerIn our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...
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