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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020
The 13 Providers That Matter Most And How They Stack Up
In our 24-criterion evaluation of through-channel marketing automation (TCMA) providers, we identified the 13 most significant ones — Ansira, Aprimo, BrandMuscle, Distribion, E2open, Impartner,...
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Report Predictions 2020: B2B Marketing And Sales
Accelerating Response To The Great Expectations For The B2B Buying Experience
We are approaching the end of the first half of the age of the customer. Over the past decade, we've seen business buyers become increasingly self-reliant and self-directed. But we're now seeing...