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Charts & Figures Forrester Wave™: Global Media Agencies, Q2 2020
The Forrester Wave™: Global Media Agencies, Q2 2020
May 26, 2020 | Jay Pattisall -
Charts & Figures Forrester Wave™: Global Media Agencies Scorecard, Q2 2020
The Forrester Wave™: Global Media Agencies, Q2 2020
May 26, 2020 | Jay Pattisall -
Charts & Figures Evaluated Agencies
The Forrester Wave™: Global Media Agencies, Q2 2020
May 26, 2020 | Jay Pattisall -
Charts & Figures Agency Data Platforms Ingest Multiple Data Sources
The Agency Data Platforms That Will Power Creativity At Scale
September 23, 2019 | Jay Pattisall -
Charts & Figures Agencies Take Insights From Ideation To Activation
The Agency Data Platforms That Will Power Creativity At Scale
September 23, 2019 | Jay Pattisall -
Charts & Figures Agency Data Platforms Captured $6 Billion In Media And Advertising Spend During Q4 2018
The Agency Data Platforms That Will Power Creativity At Scale
September 23, 2019 | Jay Pattisall -
Charts & Figures Agency Holding Companies Have Invested $12 Billion In Technology Acquisitions
The Agency Data Platforms That Will Power Creativity At Scale
September 23, 2019 | Jay Pattisall -
Charts & Figures Agency Data Platforms Differ In Reach, Structure, And Creative Integration
The Agency Data Platforms That Will Power Creativity At Scale
September 23, 2019 | Jay Pattisall -
Charts & Figures Agency Data Platform Financial Models Must Translate To Marketer Value And Agency Margin
The Agency Data Platforms That Will Power Creativity At Scale
September 23, 2019 | Jay Pattisall -
Charts & Figures Digital Sameness Prevents Consumers From Distinguishing One Experience From Another
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Shifting Dollars Into Creativity Provides CMOs With A Six-Year Growth Plan
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Spending On US Marketing Technology Is Forecast To Grow At 5x The Rate Of Spending On Creativity
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Brands Are Stuck In A CX Rut, Characterized By Four Years Of Flat Growth In The Forrester CX Index™
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Investing In Agency Creativity Will Produce Higher ROI Over A Six-Year Period
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Figure 4 US Agency Revenues Now Barely Grow At The Rate Of Inflation
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Forrester Wave™: Full-Service Media Agencies Scorecard, Q1 2019
The Forrester Wave™: Full-Service Media Agencies, Q1 2019
March 14, 2019 | Jay Pattisall -
Charts & Figures Forrester Wave™: Full-Service Media Agencies, Q1 2019
The Forrester Wave™: Full-Service Media Agencies, Q1 2019
March 14, 2019 | Jay Pattisall
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