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• Report Digital Customer Experiences Are The Front Lines Of Sustainable Digital Transformation

  Executive Overview: The Digital Experience Delivery Playbook

  April 9, 2021 | Allen Bonde

  In normal times, digital customer experience (CX) is a business differentiator. In the post-COVID-19 era, digital channels are even more critical to driving new growth and customer loyalty. To...

• Report Five Essential Digital Experience Governance Practices

  Processes: The Digital Experience Delivery Playbook

  March 10, 2021 | Stephen Powers

  Governance is the dreaded "G" word for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the...

• Report The Business Impact Of Digital Experience Technology Is Profitable Growth

  Business Case: The Digital Experience Delivery Playbook

  March 1, 2021 | Ted Schadler

  Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology roadmap. First, assess...

• Report The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021

  The 15 Providers That Matter Most And How They Stack Up

  February 22, 2021 | Nick Barber

  In our 26-criterion evaluation of content management system (CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Amplience, Automattic, Bloomreach, Contentful, Contentstack,...

• Report Analytics And Automation Anchor A Future Fit Experience Architecture

  Vision: The Digital Experience Delivery Playbook

  February 12, 2021 | Nick Barber, Allen Bonde

  Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies from the manually intensive....

• Report Take Two Technology Roads To Digital Experience Success

  Roadmap: The Digital Experience Delivery Playbook

  January 26, 2021 | Ted Schadler

  Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology roadmap. You must pursue two paths...

• Report Rethink Metrics To Gain DX Traction

  Performance Management: The Digital Experience Delivery Playbook

  January 4, 2021 | Joe Cicman, Caleb Ewald

  Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

• Report Assess Your Digital Experience Delivery Maturity

  Assessment: The Digital Experience Delivery Playbook

  December 31, 2020 | Nick Barber, Joe Cicman

  Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

• Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

  Continuous Improvement: The Digital Experience Delivery Playbook

  December 29, 2020 | Joe Cicman, Caleb Ewald

  So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now you must create a...

• Report The Digital Asset Management Cookbook

  Assemble The Ingredients To Choose And Scale An Enterprise DAM

  June 26, 2020 | Nick Barber

  As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

• Report Forrester Infographic: In Digital Transformation 2020, It's Time To Catch Up To The First Movers

  April 3, 2020 | Ted Schadler, Caleb Ewald

  In 2019, digitally advanced firms distanced themselves from the pack. By developing new digital products and services, restructuring their business processes to foster agility, embracing innovation...

• Report Now Tech: Agile Content Management Systems, Q1 2020

  Forrester's Overview Of 30 Agile CMS Providers

  February 27, 2020 | Nick Barber, Mark Grannan

  You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

• Report The Agile CMS Cookbook: Tales From The Test Kitchen

  Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption

  February 7, 2020 | Nick Barber, Mark Grannan

  Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

• Report Forrester Infographic: Lessons On Experience-Led Transformation

  Landscape: The Digital Experience Delivery Playbook

  January 6, 2020 | Ted Schadler

  In "The Forrester Wave™: Global Digital Experience Agencies, Q4 2019," we evaluated 14 agencies, consultancies, and tech service providers and spoke with 48 customer references. Almost one-quarter...

• Report Extend The Reach And Relevance Of DX Platforms With Low-Code And Pluggable Services

  December 30, 2019 | Mark Grannan

  Digital experience (DX) scenarios vary wildly, so DX architecture must flex to adapt. While DX platform solutions may have innate extensibility, there'll be a need to connect with legacy and future...

• Report The Forrester Wave™: Global Digital Experience Agencies, Q4 2019

  The 14 Service Providers That Matter Most And How They Stack Up

  November 12, 2019 | Ted Schadler

  In our 24-criterion evaluation of global digital experience agencies, we identified the 14 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, EPAM, IBM, Isobar, MRM//McCann,...

• Report The Forrester Wave™: Digital Experience Platforms, Q3 2019

  The 10 Providers That Matter Most And How They Stack Up

  July 8, 2019 | Mark Grannan, Ted Schadler

  In our 33-criterion evaluation of digital experience (DX) platform providers, we identified the 10 most significant ones — Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle,...

• Report Now Tech: Digital Experience Agencies, Q2 2019

  Forrester's Overview Of 42 Digital Experience Agencies

  May 14, 2019 | Ted Schadler

  Digital experience agencies are essential partners for building differentiated customer, marketing, commerce, and product experiences. But to find the best partner for your project or program, you...