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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report How The COVID-19 Crisis Is Affecting Consumer Behaviors In France
Anticipate The New Normal And Embrace Transformations On Steroids
May 11, 2020 | Thomas HussonForrester recently surveyed more than 1,100 French online adults to analyze the impact of the COVID-19 crisis among consumers in France. This report offers CMOs and other executives a first glimpse...
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Report Computer Vision Makes Contextual Marketing More Powerful
CMOs Should Prepare For The New Marketing Opportunities That AI Vision Technologies Create
February 4, 2020 | Thomas HussonAI-powered computer vision provides access to a visually rich array of customer insights, creates new customer experiences, and drives emotional engagement. This report helps CMOs understand and...
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Report Marketing's Business Imperative: Prioritize Innovation
Introducing Forrester's Marketing Innovation Scorecard
July 30, 2019 | Thomas HussonTech-led innovation is the future of business and the brand experience. Yet despite a plethora of new technologies at marketers' fingertips and an ever-growing array of platforms, marketing...
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Report Reimagine Mobile To Activate The Total Brand Experience
A New Mobile Mindset Is Key To Turning Marketing Into A Growth Engine
May 9, 2019 | Thomas HussonFrom foldable screens to 5G experiences, extended reality, AI, and conversational interfaces, MWC19 Barcelona demonstrated that mobile is still central to marketing innovation. However, most brands...