Search Results

• Report Customer Advocacy 2019: How Advocating For Customers Helps Financial Firms Drive Loyalty

  US Customers Rate Their Banks, Credit Card Providers, Insurers, And Wealth Management Firms On Advocacy And Future Purchase Intent

  February 3, 2020 | Alyson Clarke, August du Pont

  Customer advocacy — customers' perception that a firm does what's best for them, not just what's best for the firm's own bottom line — is a key driver of loyalty and future purchase intent at...

• Report The US Health Insurers Customer Experience Index, 2019

  How US Health Insurers Earn Loyalty With The Quality Of Their Experience

  September 17, 2019 | Faith Adams

  How well do leading health insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 17 health insurance brands that were...

• Report Simplify Insurance Customer Journeys By Improving Search

  Digital Feature Fix: Use Search To Help Digital Insurance Customers Navigate And Take Action

  June 24, 2019 | Jennifer Wise, Jeffery Williams, August du Pont

  Our Forrester Industry Wave™ evaluations of insurance sites and apps often reveal that these sites miss key content, features, or functions that customers need to complete their goals. A common...