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• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report The State Of Consumers And Technology, 2020

  Increasingly Intimate Technologies Spark The Next Mind Shift

  February 2, 2021 | Anjali Lai

  Technology became a lifeline for consumers during the crises of 2020: Consumers now spend more time using more devices for more sophisticated tasks. What is the result of this intense reliance on...

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

• Report How The COVID-19 Crisis Is Impacting Consumer Behaviors In Italy

  Italian Consumers Are Asking Firms To Start Their Digital Transformation Right Now

  June 22, 2020 | Enza Iannopollo

  After several weeks of lockdown due to the COVID-19 pandemic, we asked Italian online adults how they feel about the virus and the economy as well as how their behavior is changing in response to...

• Report Retailers, Use PSD2 To Drive Differentiation For Your Customers

  Use The Strong Customer Authentication Delay To Optimize Your Response

  January 17, 2020 | Jacob Morgan, George Lawrie, Paul McKay

  The second Payment Services Directive (PSD2) is a mandatory regulation to which all merchants in the EEA — and other retailers who have customers in the EEA — must conform. Among other provisions,...

• Report Refine Customer Communication For Strong Customer Authentication Success

  Best Practices For Communicating Upcoming Changes To Customer Authentication For Online Payments And Banking In Europe

  August 21, 2019 | Paul McKay, Aurelie L'Hostis, Jacob Morgan

  The European Union's Strong Customer Authentication (SCA) requirements will change how Europeans make online payments and use online banking. In theory, these changes will apply from September 14,...