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• Report Now Tech: Cross-Channel Campaign Management, Q1 2021

  Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

  February 22, 2021 | Rusty Warner

  You can use cross-channel campaign management (CCCM) solutions to better understand your customers, orchestrate digital and offline customer experiences, and propel your brand strategy from...

• Report How To Build A Martech Reference Architecture For Banking

  February 16, 2021 | Rusty Warner

  Marketing technology (martech) ecosystems in the banking industry are more complex than those within other vertical sectors due to requisite enterprise integration, mandatory regulatory compliance,...

• Report Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021

  Forrester's Overview Of 27 Cross-Channel Campaign Management Providers

  February 4, 2021 | Xiaofeng Wang

  B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand customers, orchestrate outbound interactions across touchpoints, and deliver contextually relevant...

• Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020

  Tools and Technology: The Omnichannel Advertising Playbook

  July 30, 2020 | Mary Pilecki, Sarah Dawson, Collin Colburn

  Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...

• Report Now Tech: Mobile Engagement Automation, Q2 2020

  Forrester's Overview Of 25 Mobile Engagement Automation Providers

  May 21, 2020 | Stephanie Liu, Joe Stanhope

  You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

• Report The Forrester Wave™: Email Marketing Service Providers, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  May 12, 2020 | Shar VanBoskirk

  In our 23-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon,...

• Report Now Tech: Email Marketing Vendors, Q1 2020

  Forrester's Overview Of 34 Email Marketing Providers

  January 22, 2020 | Shar VanBoskirk

  You can use email marketing to create better brand experiences, establish customer relationships, and experiment. But to realize these benefits, you'll first have to select from a diverse set of...

• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019

  The Seven Providers That Matter Most And How They Stack Up

  September 25, 2019 | Joe Stanhope

  In our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and...

• Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019

  The Seven Providers That Matter Most And How They Stack Up

  September 25, 2019 | Rusty Warner

  In our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...

• Report Applying The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

  How To Identify The Right DMP Vendor For Your Business

  August 13, 2019 | Xiaofeng Wang

  In July 2019, we published a Forrester Wave™ evaluation of data management platforms (DMPs) in Asia Pacific. We used 39 criteria to evaluate 10 vendors, both global and country-specific ones. In...

• Report The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

  The 10 Providers That Matter Most And How They Stack Up

  July 10, 2019 | Xiaofeng Wang

  In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle,...

• Report The Forrester Wave™: Data Management Platforms, Q2 2019

  The Seven Providers That Matter Most And How They Stack Up

  June 13, 2019 | Tina Moffett, Arleen Chien

  In our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and...

• Report Now Tech: Cross-Channel Campaign Management, Q2 2019

  Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

  May 17, 2019 | Rusty Warner

  B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

• Report Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

  Forrester's Overview Of 23 Data Management Platform Providers

  April 29, 2019 | Xiaofeng Wang

  Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to...