Search Results

• Report Now Tech: Cross-Channel Campaign Management, Q1 2021

  Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

  February 22, 2021 | Rusty Warner

  You can use cross-channel campaign management (CCCM) solutions to better understand your customers, orchestrate digital and offline customer experiences, and propel your brand strategy from...

• Report Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2021

  Forrester's Overview Of 39 VoC Providers

  February 19, 2021 | Faith Adams

  You can use voice-of-the-customer (VoC) tools to collect and analyze customer feedback and data, socialize the information, inform customer experience (CX) improvements, and track the results of...

• Report Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021

  Forrester's Overview Of 27 Cross-Channel Campaign Management Providers

  February 4, 2021 | Xiaofeng Wang

  B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand customers, orchestrate outbound interactions across touchpoints, and deliver contextually relevant...

• Report Now Tech: Salesforce Consulting Partners, Q1 2021

  Forrester's Overview Of 37 Salesforce Consulting Partners Providers

  January 29, 2021 | Liz Herbert

  You can use Salesforce consulting partners to redesign your business using Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. But...

• Report Now Tech: Knowledge Management Solutions For Customer Service, Q3 2020

  Forrester's Overview Of 22 Knowledge Management Providers

  July 23, 2020 | Kate Leggett

  You can use knowledge management (KM) solutions to empower customers and front-office workers with curated answers to common questions, drive customer satisfaction, and create lasting customer...

• Report Now Tech: Mobile Engagement Automation, Q2 2020

  Forrester's Overview Of 25 Mobile Engagement Automation Providers

  May 21, 2020 | Stephanie Liu, Joe Stanhope

  You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

• Report Now Tech: SaaS Marketplaces, Q2 2020

  Forrester's Overview Of 12 SaaS Marketplace Providers

  May 5, 2020 | Liz Herbert

  You can use software-as-a-service (SaaS) marketplaces to streamline SaaS buying, simplify contracting and vendor management, and reduce risk by doing pre-vetting of solutions. But to realize these...

• Report Now Tech: Real-Time Interaction Management, Q2 2020

  Forrester's Overview Of 42 RTIM Providers

  April 30, 2020 | Rusty Warner

  You can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align...

• Report Now Tech: Customer Analytics Technologies, Q1 2020

  Forrester's Overview Of 33 Customer Analytics Providers

  March 25, 2020 | Brandon Purcell

  You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

• Report Now Tech: Public Cloud Development Platforms, Q1 2020

  Forrester's Overview Of 16 Public Cloud Development Platform Providers

  March 4, 2020 | Dave Bartoletti, John Rymer

  Application development and delivery (AD&D) pros can use public cloud development platforms to quickly develop and deliver applications to support business innovations and operations automation,...

• Report Now Tech: Healthcare CRM, Q1 2020

  Forrester's Overview Of 17 Healthcare CRM Providers

  February 21, 2020 | Arielle Trzcinski, Kate Leggett

  You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll...

• Report Now Tech: B2C Commerce Suites, Q1 2020

  Tools And Technology: The Retail eCommerce Playbook

  February 6, 2020 | Emily Pfeiffer

  You can use B2C commerce suites to increase revenue, improve efficiency, and unite business functions. But to realize these benefits, you'll first have to select from a diverse set of vendors that...

• Report Now Tech: B2B Commerce Suites, Q1 2020

  Tools And Technology: The B2B eCommerce Playbook

  February 6, 2020 | Joe Cicman

  You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience....

• Report Now Tech: Email Marketing Vendors, Q1 2020

  Forrester's Overview Of 34 Email Marketing Providers

  January 22, 2020 | Shar VanBoskirk

  You can use email marketing to create better brand experiences, establish customer relationships, and experiment. But to realize these benefits, you'll first have to select from a diverse set of...

• Report Now Tech: Channel Onboarding, Q4 2019

  Forrester's Overview Of 30 Channel Onboarding Providers

  November 11, 2019 | Jay McBain

  You can use channel onboarding to improve channel revenue as well as partner relationships and loyalty, which correlate to the long-term success of partnerships and require personalized education,...

• Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019

  Forrester's Overview Of 37 Marketing Measurement And Optimization Solution Providers

  September 25, 2019 | Tina Moffett, Jim Nail

  You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...

• Report Now Tech: Digital Experience Platforms, Q3 2019

  Tools And Technology: The Digital Experience Delivery Playbook

  July 5, 2019 | Mark Grannan

  You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...

• Report Now Tech: Social Suites, Q2 2019

  Forrester's Overview Of 17 Social Suites Providers

  June 17, 2019 | Jessica Liu

  You can use social suites to streamline many of your social marketing activities into a single cohesive platform. But to realize these benefits, you'll first have to select from a diverse set of...

• Report Now Tech: Salesforce Implementation Services, Q2 2019

  Forrester's Overview Of 35 Salesforce Implementation Services Providers

  May 29, 2019 | Liz Herbert

  You can use Salesforce implementation services to navigate the complex and growing Salesforce product set, implement faster based on industry specialization, and re-invent the business. But to...

• Report Now Tech: Enterprise Health Clouds, Q2 2019

  Forrester's Overview Of 29 Enterprise Health Cloud Providers

  May 21, 2019 | Jeff Becker

  You can use enterprise health clouds to reduce infrastructure costs, create a 360-degree view of the consumer, and deploy compelling new high-touch engagement solutions. But to realize these...

• Report Now Tech: Cross-Channel Campaign Management, Q2 2019

  Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

  May 17, 2019 | Rusty Warner

  B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

• Report Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

  Forrester's Overview Of 23 Data Management Platform Providers

  April 29, 2019 | Xiaofeng Wang

  Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to...