Search Results

• Report The CEO's Guide To The Future Of Work

  Build The Adaptive Workforce That Succeeds, Despite Changes To How Work Gets Done

  June 8, 2020 | James McQuivey, PhD, J. P. Gownder, David Johnson

  Most pronouncements about the future of work miss the mark because they fail to account for what executives like you can see clearly in the here and now: how the shocks already reverberating...

• Report The Future Of Work Starts Now

  Four Shocks Will Sort Out The Winners From The Losers In The 2020s

  April 14, 2020 | James McQuivey, PhD, J. P. Gownder, David Johnson

  The "roaring 2020s" have started with a force: a pandemic that will propel us into the future of work faster than expected. Like its namesake decade from the 20th century, the 2020s will be full of...

• Report The Heated Streaming Wars Are About Relationships

  What Disney+ Teaches Marketers About Connecting With Customers

  January 31, 2020 | James McQuivey, PhD

  The media business has always been the canary in the digital disruption coalmine, teaching everyone what's coming next. The latest battle for digital dominance among video streamers is no...

• Report Three Lessons On Video Streamers

  A Research Overview For The Video Streaming Market

  January 31, 2020 | James McQuivey, PhD

  Disney+'s arrival into the video streaming market shines a spotlight on this increasingly crowded space. While the success of Disney+, Netflix, and Amazon remains assured, other services will...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media

  December 4, 2019 | Julie Ask, James McQuivey, PhD, Martin Gill

  More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Education

  December 4, 2019 | Julie Ask, Martin Gill, James McQuivey, PhD

  Mobile has long promised to be the great equalizer in education by bringing connectivity to the billions of people who own mobile devices. Emerging technologies will scale education with immersive...

• Report Predictions 2020: CMO

  CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved

  October 28, 2019 | Keith Johnston, Shar VanBoskirk, Anjali Lai

  It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has...

• Report Predictions 2020: The Customer In 2020

  Consumer Pressure To Put Idealistic Values Into Action Forces Brands To Evolve Their Purpose

  October 28, 2019 | James McQuivey, PhD, Anjali Lai

  CMOs have been racing to invent content and experiences that are novel, delightful, hyper-personalized, memorable (if not viral), and delivered at the perfect moment to consumers' ever-shrinking...

• Report Improve Your Future Fitness Fast

  Boost Your Curiosity, Agility, And Risk For Rapid Fitness Gains

  October 16, 2019 | James McQuivey, PhD

  Forrester Future Fit is a simple tool for determining whether you get a high, medium, or low score for your fitness for adapting to the future. Behind the overall score lie nine attributes that...

• Report Be Future Ready: Invest In Noncollege-Educated Workers

  Make Everyone Fit For The Future Of Work

  September 30, 2019 | James McQuivey, PhD

  Technology is changing the way we work; for some, it threatens their ability to work at all. There are 104.8 million workers in sectors that will lose more jobs than they will gain in the future...

• Report Four Main Players Star In The Future Of Work

  The Multiplying Force Of Automation Can Make Them All Winners

  May 14, 2019 | James McQuivey, PhD, J. P. Gownder

  Politicians, pundits, and prognosticators have pounced on the topic of the future of work, pondering who will win and who will lose. Job losses will reach 29% by 2030, and the creation of...

• Report The 2020 Leader

  You Can't Give What You Don't Have

  April 24, 2019 | James McQuivey, PhD

  Achieving customer obsession makes your company better in every way, but customer obsession doesn't happen on its own. It requires leadership that puts the customer at the center of your...

• Report Introducing Forrester Future Fit

  Are You Fit Enough To Share In A World Of Intelligent Technologies?

  April 1, 2019 | James McQuivey, PhD

  The future is coming, full of AI, robotics, and machine intelligence. Some people are readier than others to enter the bold new world of intelligent technologies that are shaping our shared future,...