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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Now Tech: Creative Advertising Technologies, Q2 2020
Forrester's Overview Of 23 Creative Advertising Technology Providers
May 15, 2020 | Joanna O'ConnellYou can use creative advertising technologies (adtech) to realize creative production efficiencies, improve ad performance, and increase creative relevancy for consumers. But to realize these...
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Report Predictions 2020: Agencies
The Cumulation Of Many Pressures Forces Agencies To Upgrade
CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and...
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