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• Report Now Tech: Retail Planning, Q4 2019

  Forrester's Overview Of 25 Retail Planning Providers

  December 24, 2019 | George Lawrie

  You can use retail planning solutions to optimize assortments for each market segment and store cluster by segmenting markets and clustering stores with similar patterns of trade; to forecast and...

• Report Redesign SaaS Pricing To Win, Retain, And Upsell Customers

  Measure Customers' Size And Complexity To Better Align Pricing With Business Value

  October 1, 2019 | Duncan Jones

  Good pricing models help software-as-a-service (SaaS) providers win more deals, improve renewal rates, and increase upselling. This report shows application development and delivery (AD&D) pros why...

• Report Now Tech: Trade Promotion Management, Q3 2019

  Forrester's Overview Of 16 Trade Promotion Management Providers

  September 17, 2019 | George Lawrie

  You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

• Report Now Tech: Product Lifecycle Management, Q3 2019

  Forrester's Overview Of 18 Product Lifecycle Management Providers

  August 29, 2019 | George Lawrie

  You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

• Report Now Tech: Pricing And Promotion, Q3 2019

  Forrester's Overview Of 23 Pricing And Promotion Providers

  July 15, 2019 | George Lawrie

  You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...