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  • Report COVID-19 Accelerated Your Digital Momentum — Don't Slow Down Now

    How To Harness Digital Momentum During And After The Pandemic
    February 25, 2021 | Michael Barnes

    The global pandemic forced many firms to shift almost overnight to only engaging customers virtually. Digital teams were thrust to the forefront of organizations' responses. The impact on digital...

  • Report The Future Of Distribution

    Use Platforms Of Distribution To Bring New Outcomes To New Buyers
    February 23, 2021 | Joe Cicman, Jay McBain

    Traditional distribution faces obsolescence as buyers seek closer relationships with vendors. Distributors evolved over decades to buy time — adding value via fulfillment, credit facilities,...

  • Report Analytics And Automation Anchor A Future Fit Experience Architecture

    Vision: The Digital Experience Delivery Playbook
    February 12, 2021 | Nick Barber, Allen Bonde

    Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies from the manually intensive....

  • Report Case Study: How Standard Chartered Modernized Mobile Banking In South Korea

    February 4, 2021 | Frederic Giron

    Digital-only banks and fintechs have shaken up the banking industry — and the disruption shows no sign of slowing. Incumbents must innovate quickly and aggressively to battle back. In South Korea,...

  • Report Gauge Your Digital Store Maturity

    Assessment: The Digital Store Playbook
    January 29, 2021 | Emily Pfeiffer, Madeline Cyr

    Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in...

  • Report Now Tech: Salesforce Consulting Partners, Q1 2021

    Forrester's Overview Of 37 Salesforce Consulting Partners Providers
    January 29, 2021 | Liz Herbert

    You can use Salesforce consulting partners to redesign your business using Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. But...

  • Report Five Key Stakeholders Will Define Retail In The 2020s

    Vision: The Retail E-Commerce Playbook
    January 27, 2021 | Sucharita Kodali, Fiona Swerdlow

    New business models and new ways of getting goods to consumers have already transformed retail. In the coming years, retailers and brands will bow to tighter scrutiny and accountability by...

  • Report Take Two Technology Roads To Digital Experience Success

    Roadmap: The Digital Experience Delivery Playbook
    January 26, 2021 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology roadmap. You must pursue two paths...

  • Report Anticipatory Experiences: The Challenges

    Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult
    January 20, 2021 | Julie Ask

    Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

  • Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    January 4, 2021 | Joe Cicman, Caleb Ewald

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    December 31, 2020 | Nick Barber, Joe Cicman

    Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

  • Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook
    December 29, 2020 | Joe Cicman, Caleb Ewald

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now you must create a...

  • Report US Grocery: Digital Best Practices

    December 22, 2020 | Scott Compton, Angelina Gennis

    As e-commerce grocery orders surge, online grocers must cultivate lifetime value and loyalty from new customers. We expect North American grocery retail sales to grow 7.6% in 2020 and increase...

  • Report Debunking Three Services Sourcing Myths

    How To Align Your Sourcing Strategies To The Future Of Services
    December 16, 2020 | Duncan Jones

    The old plan-build-run models of services are giving way to a new services paradigm where transformation is continuous and multidimensional. To derive competitive advantage from it, CIOs need...

  • Report How To Reinvent Small Business Lending

    SMB Lending Transformation Requires A Reset Of Technology, Processes, And Culture
    December 10, 2020 | Zhi-Ying Barry

    COVID-19 is challenging how business lenders operate at every part of the lending value chain. To address these challenges, some lenders have begun to digitize parts of the origination and...

  • Report Forrester Infographic: Chinese Lenders Must Learn From Digital Lenders To Stay Relevant

    December 9, 2020 | Meng Liu, Arnav Gupta

    Recent Forrester Analytics Consumer Technographics® data reveals that digital lenders have gained significant mindshare among Chinese borrowers and often delighted customers with their service...

  • Report Must-Have E-Commerce Features

    Roadmap: The Retail E-Commerce Playbook
    October 28, 2020 | Sucharita Kodali

    Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...

  • Report COVID-19 Is Forcing Lenders To Transform

    Accelerate Small Business Lending Digital Transformation To Drive Growth And Demonstrate Leadership
    August 26, 2020 | Zhi-Ying Barry

    COVID-19 has exacerbated the liquidity challenge that small and medium-size businesses (SMBs) globally face. Many incumbent lenders have been forced to transform their systems and processes to help...

  • Report Research Overview: Online Marketplaces

    A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model
    August 17, 2020 | Allen Bonde, Caleb Ewald

    Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a growing number of enterprise buyers. For...

  • Report Guide: How To Craft A Mobile Notifications Strategy

    Start Creating Your Mobile Notifications Strategy With These 10 Steps

    When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This...

  • Report On-Premises ERP: Should You Love It Or List It?

    Roadmap: The Digital Operations Platforms Playbook
    July 17, 2020 | Duncan Jones

    Application development and delivery (AD&D) professionals face an urgent dilemma: whether to replace aging, on-premises business applications or retain them for a few more years. Digital...

  • Report The Digital Asset Management Cookbook

    Assemble The Ingredients To Choose And Scale An Enterprise DAM
    June 26, 2020 | Nick Barber

    As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

  • Report The Pandemic Recession Demands A Digital Response

    To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale
    June 25, 2020 | Ted Schadler

    Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns...

  • Report The State Of Augmented Reality In Retail: 2020

    Continuous Improvement: The Digital Store Playbook
    June 9, 2020 | Julie Ask, Erin Sellers

    Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

  • Report How To Evolve Your Mobile App

    Make Smart Investment Choices Based On Your Customer's Goals And Needs

    When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...

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