Search Results

• Report COVID-19 Accelerated Your Digital Momentum — Don't Slow Down Now

  How To Harness Digital Momentum During And After The Pandemic

  February 25, 2021 | Michael Barnes

  The global pandemic forced many firms to shift almost overnight to only engaging customers virtually. Digital teams were thrust to the forefront of organizations' responses. The impact on digital...

• Report The Future Of Distribution

  Use Platforms Of Distribution To Bring New Outcomes To New Buyers

  February 23, 2021 | Joe Cicman, Jay McBain

  Traditional distribution faces obsolescence as buyers seek closer relationships with vendors. Distributors evolved over decades to buy time — adding value via fulfillment, credit facilities,...

• Report Analytics And Automation Anchor A Future Fit Experience Architecture

  Vision: The Digital Experience Delivery Playbook

  February 12, 2021 | Nick Barber, Allen Bonde

  Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies from the manually intensive....

• Report Case Study: How Standard Chartered Modernized Mobile Banking In South Korea

  February 4, 2021 | Frederic Giron

  Digital-only banks and fintechs have shaken up the banking industry — and the disruption shows no sign of slowing. Incumbents must innovate quickly and aggressively to battle back. In South Korea,...

• Report Gauge Your Digital Store Maturity

  Assessment: The Digital Store Playbook

  January 29, 2021 | Emily Pfeiffer, Madeline Cyr

  Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in...

• Report Now Tech: Salesforce Consulting Partners, Q1 2021

  Forrester's Overview Of 37 Salesforce Consulting Partners Providers

  January 29, 2021 | Liz Herbert

  You can use Salesforce consulting partners to redesign your business using Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. But...

• Report Five Key Stakeholders Will Define Retail In The 2020s

  Vision: The Retail E-Commerce Playbook

  January 27, 2021 | Sucharita Kodali, Fiona Swerdlow

  New business models and new ways of getting goods to consumers have already transformed retail. In the coming years, retailers and brands will bow to tighter scrutiny and accountability by...

• Report Take Two Technology Roads To Digital Experience Success

  Roadmap: The Digital Experience Delivery Playbook

  January 26, 2021 | Ted Schadler

  Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology roadmap. You must pursue two paths...

• Report Anticipatory Experiences: The Challenges

  Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult

  January 20, 2021 | Julie Ask

  Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

• Report Rethink Metrics To Gain DX Traction

  Performance Management: The Digital Experience Delivery Playbook

  January 4, 2021 | Joe Cicman, Caleb Ewald

  Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

• Report Assess Your Digital Experience Delivery Maturity

  Assessment: The Digital Experience Delivery Playbook

  December 31, 2020 | Nick Barber, Joe Cicman

  Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

• Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

  Continuous Improvement: The Digital Experience Delivery Playbook

  December 29, 2020 | Joe Cicman, Caleb Ewald

  So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now you must create a...

• Report US Grocery: Digital Best Practices

  December 22, 2020 | Scott Compton, Angelina Gennis

  As e-commerce grocery orders surge, online grocers must cultivate lifetime value and loyalty from new customers. We expect North American grocery retail sales to grow 7.6% in 2020 and increase...

• Report Debunking Three Services Sourcing Myths

  How To Align Your Sourcing Strategies To The Future Of Services

  December 16, 2020 | Duncan Jones

  The old plan-build-run models of services are giving way to a new services paradigm where transformation is continuous and multidimensional. To derive competitive advantage from it, CIOs need...

• Report How To Reinvent Small Business Lending

  SMB Lending Transformation Requires A Reset Of Technology, Processes, And Culture

  December 10, 2020 | Zhi-Ying Barry

  COVID-19 is challenging how business lenders operate at every part of the lending value chain. To address these challenges, some lenders have begun to digitize parts of the origination and...

• Report Forrester Infographic: Chinese Lenders Must Learn From Digital Lenders To Stay Relevant

  December 9, 2020 | Meng Liu, Arnav Gupta

  Recent Forrester Analytics Consumer Technographics® data reveals that digital lenders have gained significant mindshare among Chinese borrowers and often delighted customers with their service...

• Report Must-Have E-Commerce Features

  Roadmap: The Retail E-Commerce Playbook

  October 28, 2020 | Sucharita Kodali

  Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...

• Report COVID-19 Is Forcing Lenders To Transform

  Accelerate Small Business Lending Digital Transformation To Drive Growth And Demonstrate Leadership

  August 26, 2020 | Zhi-Ying Barry

  COVID-19 has exacerbated the liquidity challenge that small and medium-size businesses (SMBs) globally face. Many incumbent lenders have been forced to transform their systems and processes to help...

• Report Research Overview: Online Marketplaces

  A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model

  August 17, 2020 | Allen Bonde, Caleb Ewald

  Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a growing number of enterprise buyers. For...

• Report Guide: How To Craft A Mobile Notifications Strategy

  Start Creating Your Mobile Notifications Strategy With These 10 Steps

  August 7, 2020 | Julie Ask, Angelina Gennis, Andrew Hogan

  When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This...

• Report On-Premises ERP: Should You Love It Or List It?

  Roadmap: The Digital Operations Platforms Playbook

  July 17, 2020 | Duncan Jones

  Application development and delivery (AD&D) professionals face an urgent dilemma: whether to replace aging, on-premises business applications or retain them for a few more years. Digital...

• Report The Digital Asset Management Cookbook

  Assemble The Ingredients To Choose And Scale An Enterprise DAM

  June 26, 2020 | Nick Barber

  As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

• Report The Pandemic Recession Demands A Digital Response

  To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale

  June 25, 2020 | Ted Schadler

  Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns...

• Report The State Of Augmented Reality In Retail: 2020

  Continuous Improvement: The Digital Store Playbook

  June 9, 2020 | Julie Ask, Erin Sellers

  Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

• Report How To Evolve Your Mobile App

  Make Smart Investment Choices Based On Your Customer's Goals And Needs

  May 22, 2020 | Julie Ask, Andrew Hogan, Kelly Price

  When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...