Search Results

• Report Now Tech: AI Consultancies, Q1 2021

  Forrester's Overview Of 40 AI Service Providers

  February 4, 2021 | Michele Goetz

  You can use AI consultancies to accelerate impact and time-to-value with AI, de-risk AI-driven business activities and offers, and upskill your enterprise to become AI native. But to realize these...

• Report Transform Customer Engagement In These Disruptive Times With A Digital Intelligence Vision

  Vision: The Digital Intelligence Playbook

  January 13, 2021 | James McCormick

  The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Many digital analytics practices are siloed, tactical, and fixated...

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  Webinar Key Findings From The Forrester Wave™: AI-Based Text Analytics Platforms, Q2 2020

  September 16, 2020 | Boris Evelson

  Many valuable, actionable data-based insights are buried and hidden in petabytes of unstructured data: unstructured voice-of-the-customer and voice-of-the-employee data as well as unstructured data...

• Report AI Aspirants: Caveat Emptor

  Tackle Third-Party Risk Head-On And Improve AI Accountability

  August 12, 2020 | Brandon Purcell

  A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

• Report Now Tech: Insights Service Providers, Q1 2020

  Forrester's Overview Of 38 Insights Service Providers

  January 13, 2020 | Jennifer Belissent, PhD

  You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...

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  Webinar The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

  November 19, 2019 | Cinny Little

  Market and competitive intelligence (M&CI) is a fundamental strategic business competency, and it’s front of mind. In 2019, 57% of data and analytics technology decision makers report...

• Report The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

  The 12 Providers That Matter Most And How They Stack Up

  October 22, 2019 | Cinny Little

  In Forrester's evaluation of the emerging market for market and competitive intelligence (M&CI) platforms, we identified the 12 most significant providers in the category — Bertin IT, Cipher,...

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  Webinar Use AI To Focus B2B Insights On The Human Imperative

  September 19, 2019 | Allison Snow

  B2B insights pros struggle to understand their customers and prospects and therefore to build experiences that engage, influence, and persuade them. Learn how AI tech can help you overcome these...

• Report B2B Insights Deep Dive: Use AI To Activate Emotion

  A Pragmatic Guide To Using AI To Influence Choices Along B2B Customer Journeys

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

• Report B2B Insights Deep Dive: Use AI To Drive Engagement

  A Pragmatic Guide To Using AI To Nurture Two-Way Conversations With B2B Audiences

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

• Report B2B Insights Deep Dive: Use AI To Demonstrate Empathy

  A Pragmatic Guide To Using AI To Understand Context In B2B Customer Journeys

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling enable firms to...

• Report At A Glance: Use AI To Focus B2B Insights On The Human Imperative

  Boost Buyer Experiences With Empathy, Engagement, And Emotion

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to know...

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  Webinar Come Together (Right Now) To Deliver The Next Best Experience

  May 29, 2019 | Brandon Purcell

  The next analytical paradigm has arrived: introducing the next best experience (NBX). The NBX is the fourth iteration of the “next best” saga — preceded by next best product,...

• Report Forrester Infographic: AI Experiences A Reality Check

  Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations

  May 17, 2019 | Michele Goetz, Elizabeth Cullen

  AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...

• Report New Tech: Market And Competitive Intelligence (M&CI) Solutions, Q1 2019

  Forrester's Landscape Overview Of 27 Providers

  March 7, 2019 | Cinny Little, Elizabeth Cullen

  A new crop of emerging technologies is turbocharging market and competitive intelligence (M&CI) professionals' ability to scale delivery of actionable insights. This report presents an overview of...