Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Consumer Tech Stack

  Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

  April 5, 2018 | James McQuivey, PhD, Gina Fleming

  Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

• Report The US Consumer Tablet Landscape

  North American Consumer Technographics®

  September 3, 2014 | Gina Fleming

  Consumer uptake of tablets continues to climb. In 2013, one-third of US online adults reported using a tablet; in 2014, this figure has grown, with the largest increase in usage coming from older...

• Report The Increasing Sophistication Of The European Digital Home

  European Consumer Technographics®

  June 26, 2014 | Reineke Reitsma

  The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

• Report The State Of Consumers And Technology: Benchmark 2013, Europe

  European Consumer Technographics®

  May 19, 2014 | Reineke Reitsma

  This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

• Report Services For The Digital Self

  The Battle To Serve You . . . And Profit From Your Data

  September 3, 2013 | Frank Gillett

  People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

• Report Meet The Changing Needs Of Connected Customers

  June 27, 2013 | Ron Rogowski

  Your customers are more connected, more empowered, and more distracted than ever. To compete in this volatile world, companies need a new approach to delivering customer experiences. This report...

• Report The Worldwide Tablet Forecast

  A ForecastView Report

  June 13, 2013 | Michael O'Grady, Vikram Sehgal

  Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report Global PC And Broadband Penetration

  A Technographics® Global Overview Document

  June 12, 2012 | Gina Fleming

  The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

• Report Western European Mobile Forecast, 2011 To 2016

  Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

  December 15, 2011 | Thomas Husson

  The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report iPhone 4S Cements Apple's Product Strategy Leadership Position

  Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

  November 22, 2011 | Thomas Husson, Charles S. Golvin

  Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

• Report Four Questions Guide Web Mobile Content Management Plans

  November 21, 2011 | Stephen Powers

  As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown exponentially more...

• Report 2D Bar Codes: Emerging Role In Sales

  An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

  November 14, 2011 | Julie Ask

  2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute...

• Report Using Video To Drive Online Financial Services Sales

  How Financial Services eBusiness Executives Can Use Online Video

  August 11, 2011 | Sabine Poltermann, Benjamin Ensor

  More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

• Report The Products That Lose When Tablets Win

  Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

  June 16, 2011 | Sarah Rotman Epps

  Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Report The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

  An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

  June 6, 2011 | Frank Gillett

  The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

• Report Consumers Sound Off On Personal Computing Form Factors

  Forrester Technographics® Digital Consumer Community Report, June 2011

  June 1, 2011 | Reineke Reitsma

  To understand more about this changing PC landscape and what it means for consumers’ expectations in the market, we tapped into our qualitative Technographics® community. During a three-week...

• Report How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

  The Convenience Quotient Of Mobile Services: A Facebook Case Study

  May 27, 2011 | Julie Ask

  Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Report What The Post-PC Era Really Means

  Technological And Social Forces Revolutionize Computing Product Strategy

  May 17, 2011 | Sarah Rotman Epps

  When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In...

• Report Best Practices For Tablet Media Apps

  Leverage These Business Models And Features For Media App Success

  March 29, 2011 | Sarah Rotman Epps, Seth Fowler

  Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Report Apps And Browsers Will Coexist On Tablets

  Improved Tablet Browsers Will Force Apps To Evolve

  March 23, 2011 | Sarah Rotman Epps

  Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...