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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Loyalty Insight Types And Applications
April 2, 2018
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Use Governance To Stabilize Your Loyalty Strategy
April 2, 2018
Search Results
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Report Craft A Loyalty Strategy That Raises Your Firm's Maturity
December 20, 2018 | Emily CollinsCompanies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...
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Report Harness Loyalty Insights To Build Business Advantage
April 2, 2018 | Emily CollinsMany B2C marketers deploy loyalty programs to incentivize behavior and collect valuable customer data. But most squander the full opportunity of their investment when they fail to convert data into...
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Report Build A Loyalty Strategy With Global Appeal
December 12, 2017 | Emily Collins, Arleen ChienWe've recently seen a spike in questions from brands about the global demand for loyalty programs, and customer loyalty solution vendors have their sights set on international growth. When thinking...