Search Results

• Report Wearables Are For Consumers — Not Doctors

  Doctors Don't Need Or Want The Data

  April 20, 2021 | Julie Ask

  Consumer wearables and the data that they generate help consumers with their own health and wellness. While physicians may occasionally rely on data from consumer wearables to find evidence of...

• Report US Market Forecast: Mobile Engagement Automation

  Mobile Messaging Usage And Revenue Expanded During The Pandemic

  April 8, 2021 | Julie Ask

  Forrester forecasts that spend on mobile engagement automation (MEA) in the United States will top $1.2 billion in 2020, with a projected growth rate of 27% over the next three years. This report...

• Report Seize The Anywhere-Work Opportunity By Taking Calculated Risks

  Mature, "Green-Rated" Companies Should Invest Aggressively In Technology And Process Innovations

  March 29, 2021 | J. P. Gownder

  In our report "Don't Miss Your Anywhere-Work Opportunity," we provided a tool to identify how much opportunity you can capture by pursuing an office + anywhere hybrid work strategy. If you received...

• Report The Forrester Wave™: Virtual Care Platforms For Digital Health, Q1 2021

  The 13 Providers That Matter Most And How They Stack Up

  March 23, 2021 | Arielle Trzcinski

  In our 28-criterion evaluation of virtual care platform providers, we identified the 13 most significant ones — Amwell, Bright.md, doxy.me, eVisit, Microsoft, Philips, Qure4u, Teladoc Health,...

• Report Improve Customer Experiences With Proactive Notifications

  Leverage Data Exhaust From Automated Digital Processes To More Effectively Serve Customers

  March 17, 2021 | Julie Ask, Rob Koplowitz

  Process optimization and automation are an imperative for organizations undergoing digital transformation. As mobile notifications mature, they offer a powerful new mechanism that uses automation...

• Report Q&A: The Marketer's Guide To SMS

  So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know

  March 3, 2021 | Stephanie Liu

  SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration...

• Report The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2021

  Sixteen Technologies Underpin Digital Intelligence

  March 2, 2021 | James McCormick

  Digital intelligence (DI) practices are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and...

• 

  Webinar The State Of Chat In Retail: The Current And Future States

  February 23, 2021 | Julie Ask, Nicole Murgia, Hailey Colin

  Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 113 top brands,...

• Report Research Overview: 5G Technology, Products, And Services

  A Guide To Help Tech Organizations Optimize The Use Of 5G In The Business

  February 22, 2021 | Andre Kindness, Michele Pelino

  3G and 4G services gave birth to the mobile mindset; 5G will change the way businesses engage their customers and operate. A cornucopia of new 5G technology features will challenge professionals on...

• Report Business Resiliency Is The Bulwark To A World Defined By Systemic Risk And Chaos

  Resiliency Ensures Continuity And The Ability To Pivot To New Opportunities During A Crisis

  February 8, 2021 | Amy DeMartine, Alla Valente, Naveen Chhabra

  In times of crisis or sudden risk events, business resiliency practices ensure the uninterrupted delivery of customer products and services, keep employees safe and productive, and minimize the...

• Report Data Center And Colocation Market Trends, 2021

  January 20, 2021 | Abhijit Sunil

  The colocation and data center industry has been undergoing rapid shifts in both the vendor landscape and the ways that customers consume services. This report identifies five major themes we'll...

• Report Anticipatory Experiences: The Challenges

  Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult

  January 20, 2021 | Julie Ask

  Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

• Report Understanding The Cloud Service Provider Landscape

  Landscape: The Cloud Computing Playbook

  December 23, 2020 | Bill Martorelli, Liz Herbert

  With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

• Forum Data Strategy & Insights

  Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.

  October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

  Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

• 

  Webinar Asynchronous Chat: The Role of Messaging And Third-Party Platforms In Customer Service

  October 6, 2020 | Julie Ask, Ian Jacobs, Hailey Colin

  Customer service organizations are adapting to increasingly social and connected consumers seeking service in their preferred channel. Consumers have embraced platforms like Apple Business Chat...

• 

  Webinar Transitioning In-Person Events To Virtual: A Closer Look At The Technology Landscape

  September 16, 2020 | Laura Ramos, Meredith Cain

  The coronavirus pandemic is causing businesses to cancel or postpone all in-person gatherings. For marketers and sellers who rely on events such as user conferences or roadshows to generate demand...

• Report How 5G And Edge Computing Advance IoT Value

  This Dynamic Duo Dramatically Expands IoT Insights And Speed

  July 31, 2020 | Michele Pelino, James Staten

  5G networks promise exponential bandwidth and ultra-low latency to edge computing solutions that empower near-real-time insights gained from business systems built on internet of things (IoT)...

• Report The Top Security Technology Trends To Watch, 2020

  Ten Security And Risk Technologies Will Disrupt Security And Risk Practices

  June 30, 2020 | Andras Cser, Sandy Carielli, Jeff Pollard

  Analysts from Forrester's security and risk (S&R) research team drew insight from client inquiries, research projects, and industry perspectives to uncover the top 10 security technologies to...

• Report The Forrester Wave™: Location Intelligence Platforms, Q2 2020

  Tools And Technology: The Digital Intelligence Playbook

  June 23, 2020 | James McCormick

  In our 30-criterion evaluation of location intelligence platform providers, we identified the nine most significant ones — CARTO, Esri, Google, Hexagon, MapLarge, Microsoft, Oracle, Salesforce, and...

• Report Australia Tech Market Outlook, 2020 To 2021

  The COVID-19 Recession Will Wipe Out Already Slowing Growth

  June 22, 2020 | Sam Higgins, Andrew Bartels

  In mid-2019, CIOs prepared budgets and tech vendors set marketing plans for the future — but the COVID-19 pandemic has changed everything. Forecasting has become increasingly difficult, but...

• Report Messaging In The Time Of COVID-19

  Generate More Than Sympathetic Communications To Give B2B Customers The Confidence To Survive And Thrive

  June 16, 2020 | Laura Ramos, Meredith Cain

  Communicating your company's response to the coronavirus pandemic requires more than expressing sympathy or reinforcing your philanthropic efforts. Meaningfully supporting and creating value for...

• 

  Webinar The 5G Opportunity In Financial Services

  May 27, 2020 | Dan Bieler, Jost Hoppermann, Meng Liu

  5G will become a general-purpose technology for financial services firms, and it will provide new possibilities to create, store, and protect value; to move money; and to access credit. This...

• Report Now Tech: Mobile Engagement Automation, Q2 2020

  Forrester's Overview Of 25 Mobile Engagement Automation Providers

  May 21, 2020 | Stephanie Liu, Joe Stanhope

  You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

• Report Join The Progressive Web App Movement

  The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps

  May 6, 2020 | Ted Schadler

  Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart.com, Starbucks, and West Elm in the...

• Report Zero Trust Primer For 5G Security Use Cases

  More Bandwidth Means More Data To Protect

  May 1, 2020 | Jeff Pollard

  Security and risk pros concerned about 5G security will find that the security narrative was hijacked — rightfully — by geopolitical and national security concerns. For enterprise security leaders,...