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  • Report The New Mobile Mind Shift Index: Global

    Use The Mobile Mind Shift Index To Guide Your Local Strategy
    December 21, 2018 | Anjali Lai, Julie Ask, Thomas Husson

    In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors....

  • Report The State Of Digital Banking, 2018

    Digitally Empowered Customers Are Reshaping The Landscape
    February 7, 2018 | Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have embarked on a true digital business transformation. This report explores...

  • Report Best Practices In US Mobile Investing Functionality

    The Industry Has Far To Go To Meet The Holistic Needs Of Younger Investors
    December 7, 2017 | Davis Janowski

    With expectations rising and substantial business at stake in landing and retaining 87 million US Millennial investors, digital wealth management teams know they need to improve their portfolios of...

  • Report Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate...

  • Report 2017 US Mobile Banking Benchmark

    Direct Bank USAA Earns The Highest Overall Score By Providing A Wide Range Of Valuable Mobile Banking Features For Customers
    May 4, 2017 | Peter Wannemacher

    Digital banking strategy leaders need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and enable them to...

  • Report Banking On Millennials: It's Not All About Mobile

    February 16, 2017 | Alyson Clarke, Gina Fleming

    To win the hearts and minds of US Millennials, banks need to gain a deeper understanding of their financial needs and behaviors. In some ways, this generation is the same as older generations were...

  • Report US Mobile Payments Will More Than Triple By 2021

    Highlights From Forrester's Data Mobile Payments Forecast, 2016 To 2021 (US)
    January 25, 2017 | Brendan Miller

    Forrester estimates that mobile payment transactions in the US will grow to $282.9 billion by 2021. Retailers are starting to get customer loyalty and engagement ROI from this technology. This...

  • Report How To Differentiate With Excellent Mobile Customer Service

    November 11, 2016 | Ian Jacobs, Laura Naparstek

    Mobile is the next battleground to win, serve, and retain customers. Too many companies, however, fail to meet customer expectations for service on mobile devices. This report outlines the key...

  • Report (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

    October 18, 2016 | Nick Barber

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

  • Report The State Of Retail Payments 2016

    Securing Consumer Payment Data Continues To Dominate The Payments Agenda
    September 8, 2016 | Brendan Miller

    The State of Retail Payments 2016 is a new study by the National Retail Federation (NRF) and Forrester, which profiles the views and decisions about payments of the North American retailers we...

  • Report Brief: Digital Touchpoint Investments Significantly Influence US Retail Sales

    Highlights From The Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)
    January 26, 2016 | Sucharita Kodali

    While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping...

  • Report Brief: US Online Holiday Retail Forecast, 2015

    Online Sales To Top $95 Billion During Holiday Season
    November 9, 2015 | Sucharita Kodali

    Forrester predicts that US online holiday sales will exceed $95 billion in 2015. This represents 11% growth in holiday sales over 2014. Email marketing continues to be the most effective tool for...

  • Report Multiscreen Shopping Experiences And Key Partnerships Drive US Mobile Commerce

    Highlights From The US Mobile Phone And Tablet Commerce Forecast, 2015 To 2020
    October 1, 2015 | Sucharita Kodali

    Commerce on mobile devices continues to grow rapidly. Forrester projects that retail sales on smartphones and tablets will total $115 billion in 2015. This report provides a forecast of smartphone...

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